PRESIDENT'S LUNCHEON ADDRESS 79 Physiology of Skin and Hair, Bacteriology, Packaging, Production, Equip- ment and Labeling Laws--to name just a few! Has the SOCIETY succeeded in its primary purpose? I think you will all agree that it has--but this must be a continuous job. Our membership is 633 at present the scientific papers presented before our semiannual meetings and seminar are well publicized throughout the realm of science. Our JouR•^L, issued regularly six times a year, has dignity, distinction and respect. It is the only journal to my knowledge published in two different countries with consecutive pagination. The Medal Award, now ten years old, is a renowned and treasured prize in its field the Special Award, al- though only three years old, has already taken on international aspects. All these activities, honors and duties of the SOCIETY go to create, pro- mote and elevate the professional stature of the cosmetic chemist. We must keep it on the same high plane and keep publicizing our activities to maintain the stature we now enjoy. We tend to forget that these benefits are the result of careful planning, expenditure of untold time and energy, together with the exercising of wis- dom akin to that of Solomon. Whenever the SOCIETY has been confronted with serious problems, or approaches the "crossroads," the final decision has been beneficial to the members. This is due to the caliber of men, together with their committees, who have preceded me. I hope my effm ts will be as successful as theirs because we still have a few problems to solve. Now, we are confronted with international relations as related by Presi- dent Strianse in his talk last month before both the Chicago and New York chapters. Just what the answer will be to this tough and important prob- lem, I do not know. However, to allay any fears that a hasty or unwise action may result, I assure you that I will call upon that foresight, wisdom and guidance of all our former presidents, if necessary, to resolve this knotty problem. So, in relation to this matter, please do not be fearful that this regime will make any such weighty decision without much consul- tation with those who have been so instrumental in bringing success to the SOCIETY. It is my hope to start an active group in California. Such a chapter would give us "national distribution"--so to speak--with the New York Chapter, Chicago Chapter and California Chapter. This would also serve as a means of increasing our membership considerably--as a means of fur- ther disseminating our scientific literature and to help the cosmetic chemist reach a higher professional status. Such a group cannot be formed "over- night," but I plan to start the "ball rolling" and it will, most likely, be up to my capable successor to culminate this work. However, at our meeting next fall, I hope to be able to tell you that such a chapter does exist. A membership directory or roster of the SOCIETY will be published in the JouR•^L. Such an up-to-date directory would add a personal touch and