TRUTH AS A CONSTITUENT OF ADVERTISING IVORY' ß SOAP 999uE "A cold bath is a good tonic and nerve bracer." If' Ivory Soap is used, it is a beautifier as well. TH! I•H3CT{¾d & OA#kf CO,, C*k'TI. 'WALTER BAKER & CO., .UU.[TED. E•t,lbLI-"hed Doteheifer, • 1:•. Breakfast Coa RJ•r•ye a•k for Wd•r Biker & Breakfast Cocoa •RCH•TER. bear• their T•,le • "[• Belle Cbo*'n•t•" e• ete• •. Beware of Imitations. The Oreate. st/'iedical Discover S, of the KENNEDY'S MEDICAL DISCOVERY, DORALB KENNEDY, of IIQI2URT, I1•, Has discovered in, one of our common tU.re weeds a remedy that cures every d of Humo:', from the worst Scrofula down to a common Pimple. 0. lie has tried it in over eleven hundred cas•s, ],,d never failed :.•cei.t lit two cases (buth thunder humor). lie has now i, his po_•_?•__•on over two huiMred ccrlificales OI its value, all wiUiin twemy miles o[ Bostoa. Send postal card fur bt,uk. A benefit is always exl:eri,•nced frnm the first boitle, and a perfect c•:re is war- ram•d •hen the right quartlily is taken. • Ihe lungs are affe½led it causes •J•ootinLg •ins, like needles passing through them the same with the Livo or Bowels. Titis is caused by lite ducl:i being stopped, '.red always disappears i, a week after taking it. Read the label. I• the stomac'! is f,,ul or bilious it will cause squeamish feelin.K• at first. No change of diet ever necessary. Ea! the best you caa get, and enough c• IL Dose, one laNespo,,n[ul in water at.bed- time. Sold bY all Druggists..' n,al•er of any $,oo wheel cnuld •½11 it di- rect it, the rider and nl:lke .'1 Rood profit at $50. I r,',fit. I,, ,le.,l,.r• ariel "THE W[HSLOW" i. The a. •--d i• a .$ .• wheel for $49 R• ' I)cli• ercd •n,I for BOSTON WHEEL 209 D•vonshlre Street GET RICH GAR TATE'& CO. (From Cosmopolitan, yuly, I896.) 235

236 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS Discovery. Donkid Kennedy of Roxbury, Mass., has discovered in one of our common pasture weeds a remedy that cures every kind of Humor, from the worst Scrofula down to a common Pimple." etc. etc. The next six slides from the Ladies' Home •7ournal, 1885-1890, reveal conflicts between advertising claims and editorial opinion. Editorial: Ladies' Home yournl, February, I885: COMPLEXION HUMBUGGERY "The first thing a woman should remember when she wants to im- prove her complexion is that noth- ing rubbed on the skin itself is going Editorial: Ladies' Home yournal, yune, /885: READ ADVERTISEMENTS "It will pay as well as interest you to look over the various announce- ments in our advertising columns. •'ou are invited to send for anything advertised herein, with the utmost jusz masTHE LADIES' HOME JOURNAL (• tblt you will • •ly d• wlt• • tbe or eyed doGb• idve•meu• •G, sideretlon. I •D ADVIC• TO •9•AND• PY' An exebiogegivel tb•lowlng •notwait t I t• cloud tl gitbering darkey o*er Your fiuau- it•. Or •'o trworldl•'g•s for then shecan •e:tree f•.cl P lair weather, vhet •le pto•rty IM • testis' vour• ß .u .Ill: Ms1,)- • wedded )Mr I•comcs wld,.ly ooe• played ß d•tt et ß went to do, it to get Oqttt {• tht p•uo, and tulltit •methlo• to •, WhO o•d• all the help work I0 oIL [ mlsb [ my work la the w•tt, r culu trying cIKUmltal)gt'& [•ltl ever I su•est•u from receive. Cao •me of Ihe ladlet mike use u{ IIt0c bil• left, Ihat I •hnuki love hp in, q- thai i mar h.: i,•t,., ,I ,i ( w :u, confidence that you will be squarely dealt with, as The Ladies' Home 7ournal will not admit swindling or even doubtful advertisements under any consideration." Ardvertisement: Same issue: "Mrs. Dr. L. Ki Shaw's Wonderful MOTH AND FRECKLE LOTION "Removes Freckles, Moth Patches, etc., in ten days. "Cures Pimples, Black Heads, Salt Rheum, and every form of skin to help it very materially. The lo- tions and 'creams-' and preparations of one kind and another which are prepared by quacks for 'beautifying' the skin are all humbugs, and no sensible woman •hould be led into buying them. To obtain a beautiful skin one must begin and diet prop- erly. Butter, fat meat and greasy food of every kind must not be eaten. Coffee and tea must be given up." Details of the diet follow. disease or a faulty complexion of every nature. Removes and pre- vents premature Wrinkles renders