484 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS in only about 60 more pages, but the page size has been increased by nearly an inch each way. Some of the older subject matter has been completely revised where necessary. Chemical substances are first given by name alphabetically, then the chemical formula, properties and uses. Specialties, in addition, carry the source of supply. No library can go without this valuable dictionary. It will save you a lot of searching elsewhere.-- M. G. DEN. WATER-SoLuBLE RESINS, by R. L. Davidson and M. Sitrig. Reinhold Publishing Corp., New York 22, N.Y. 1962. 209 pages, indexed and illustrated. Price $7.50. Eleven authorities write a total of nine chapters on a "semi- technical survey of natural and synthetic water-soluble polymers," according to the book jacket. On the face of it, here is an op- portunity for writing a very useful book. But the results are disap- pointing. The authors too often describe their own company prod- uct to the exclusion of others. One can get a great deal of this informa- tion from the suppliers' booklets and save the cost of a book. If the book title is not a misnomer, then some of the contents are. Since when are the cellulose ethers resins? If it is a misnomer, why weren't the Carbowaxes included with Polyox polymers? One comes to expect "good" books from the present publisher, but the reviewer feels that someone was sleeping on the job when this manuscript was passed on for pub- lication.--M. G. DEN. CREATIVITY AND INNOVATION, by J. w. Haefele. Reinhold Publish- mg Corp., New York, N. Y. 1962. 306 pages, indexed. Price $7.95. John Haefele has essayed a dif- ficult task: as a chemist, to give advice in the field of human be- havior. From the viewpoint of a psychologist, he has done quite well. Obviously himself a crea- tive individual, Dr. Haefele has written a manual on creativity, the climate which fosters creativity, and methods of improving one's own creative ability. Although he indicates his suggestions are useful in all fields of human endeavor, they are actually not universal and are, in truth, most applicable to scientific pursuits. The level at which the book is written is somewhat uneven. Some portions are well written, carefully organized, and informative. At times, however, the author seems to under-estimate the intelligence and experience of his readers. In addition, references and evidence for some of his conclusions are tenuous at times. Occasionally, Dr. Haefele uses psychological terms in explaining his ideas, terms which he uses and defines in ways that are somewhat strange to psychologists. Examples are "insight, .... motivation," and "personality integration." For example, Dr. James Lawrence, a psychologist, who wrote the chapter on "The Creative Personality," states that the truly creative in- dividual is mentally healthy. On the other hand, Dr. Haefele lists among aids to creativity poor personality integration, an er- roneous idea, since to psychologists this term means an immature or mentally ill individual. Considering the plainness of the format and the quality of the p.aper, the book seems to be over-priced. Furthermore, the proofreading of the bibliography is the poorest this reviewer has ever seen with regard to rules of style and also the spelling, especially of the names.
JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS 485 Much of the book describes specific and on the whole useful procedures to be followed by the individual who wishes to improve and develop his creative abilities. Furthermore, the author is very concerned about the effect of com- mon management practices. Re- ward and recognition are extremely important to the creative in- dividual, but he believes (and rightly) that rewarding by promo- tion into the ranks of management results only in stifling the creative person. He urges instead more use of the "Senior Scientist" con- cept. He would also like to see companies develop the "Creative Lodge" idea, a spot where creative employees could go in order to incubate their ideas, in peace and privacy. Finally, the author is concerned with wider ramifications of the central problem: that of permitting creative individuals to function most effectively, for their personal fulfillment and for society at large. He deplores pressures to conform and also many educational pro- cedures, practices which this re- viewer also deplores. In conclusion, the book is worthy of attention by scientists, by man- agement, and by those with social consciences.--DR. AUDRV,¾ F. RI V, GER STANDARD METHODS OF CHEMICAL ANALYSIS, Sixth Edition, edited by N. Howell Furman. D. Van Nos- trand Co., Inc., Princeton, N. J. 1962. 1401 pages, illustrated and indexed. Price $25. Scott's Analysis, as it is known to most analytical chemists, has been a much used reference book since its first edition in 1917. The fifth edition appeared in 1939, and the book has been brought up-to- date in this, the sixth edition. Its text differs significantly from that of the fifth edition and has also been changed by inclusion of new procedures and numerous refer- ences to the original literature. Analytical chemistry has changed greatly in the past twenty years and "wet methods" have been sup- planted by instrumental procedures. These procedures not only improve acuity of the human senses (e.g. spectrophotometers) but permit use of physical measurements not even dreamed of in 1930. Polarography, invented in 1922, became a useful tool only in 1935 after Kolthoff extolled its virtues, and the in- ventor of polarography, Heyrovsky, received the Nobel prize in 1959, more than 35 years after his dis- covery. Since World War II, many analytical procedures applicable to inorganic materials have been added they range from cryoscopy through spectrophotometry (emission fluo- rescence, u.v. and visible), x-ray dif- fraction, mass spectrometry and nuclear magnetic resonance to ac- tivation analysis. Despite this in- crease in available methods and despite the development of auto- matic analyzers which swallow a sample on one end and spit out an analytical report a few minutes later, the inexpensive and precise wet procedures are still needed for a variety of analytical jobs encountered in day-to-day opera- tion of a laboratory. It is indeed a credit to the editor to have avoided excessive em- phasis on the "glamour" methods in this revision but to have re- tained the techniques of "wet" chemistry. This volume is concerned with the assay and detection of individual elements. Each chapter, in addi- tion, includes methods for the analysis of common commercial compounds or sources of the ele- ment. Altogether more than 80 elements are covered. Analyses in-
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