ß OPPORTUNITIES FOR CHEMISTS IN THE COSMETIC INDUSTRY 71 surface. Too Often this slippery surface is mistaken. for the real softness of true emolliency. The creams of the future will be more emollient, and less lubricating. Re- search on skin reactions will see to that. And this will no doubt be achieved without involving reagents with therapeutic action. Or let us take a rather well-known problem. Brushless shaving creams of the future will not suffer from their greatest drawback of today-- that of clogging the safety razor. Research will see to that, too. You, yourself, can add to the list of needed product improvements. There are many, and it is up to the' cosmetic chemist to see to it that progress is made in the right direc- tion. If improvements keep ahead of demand, the industry will pros- per. If not--but let's not think of that. The responsibility of the chemist is great and will be greater. In fact,' whether it be admitted to- day or not, the future success or failure of our industry is in the hands of our chemists.

lpprecia tion The following Institutions have made substantial grants toward the publication and maintenance of THE JOURNAL or THE SOCIETY or COSMETIC CHEMISTS: Alrose Chemical Company. American Perfumer Atlas Powder Company J. T. Baker Chemical Company Beauty Counselors, Inc. Compagnie Parento Inc. Compagnie Parento, Limited Dow Chemical Company Emulsol Corporation Firmenich & Company Givaudan Delawanna, Inc. Lehn & Fink Products Corporation Raymond Laboratories Inc. Reheis Company, Inc. Schimmel & Company The Toni Company Van Ameringen Haebler, Inc. Van Dyk & Company Albert Verley, Inc.