FLORENCE E. WALL: REBEL INTO PIONEER 161 In accordance with these wide interests she is a Fellow of The American Institute of Chemists, a member of the American Chemical Society, the Society of Medical Jurisprudence and this SOCIETY or CoSV[ETIe CHEV[ISX,•. And what has been the result to date of the functioning of this complex and effective reaction mixture? At that time in the early twenties, after your Medalist turned to cos- metic chemistry, she resolved to bend her energies to putting this some- what recondite, dope-book, cut-and-try field on a sound scientific basis. You know much better than I the phases of this effort, the work, the sweat and tears. But here is the end result--the first woman medalist of the SOCIETY OF COSMETIC CHEMISTS. I give you Miss Florence Wall! FLORENCE E. WALL: REBEL INTO PIONEER BY L. Koz^¾ FLORENCE 1•. WALL and I both entered the cosmetology field in the same year and met the following year, during 1925, when she already was working for Inecto, Inc., then the leading manufacturer of hair dyes, as director of technical advice. She seemed to be exceptionally well-fitted for such a job. Dr. Ralph Evans had been looking for a woman chemist with teaching experience- someone who could use her hands. A requirement was a good background in organic chemistry, and Florence's experience in fur dyes probably had caught his eye. Her job was to serve as liaison between the laboratory, where they were doing intensive research on dyes and other hair preparations, and the salon where these were tried out on models. She began in the most prac- tical way she dyed her first head of hair on her first afternoon with the company. The laboratory work was soon sidetracked, however. Because she knew several languages, she was put on a special job of library research. Because she also could write effective letters, the officials had her establish a department of technical advice which involved handling all correspond- ence from cosmetologists and supervising all demonstrators on the road. Then the directors decided to entrust her with the writing of a text- book on hair dyeing. This took her three months, and she completed it on her first anniversary with the company. It went to press bearing the title "Canitics," a word which she herself coined to designate "the art and science of hair dyeing."

FLORENCE E. WALL: REBEL INTO PIONEER 161 In accordance with these wide interests she is a Fellow of The American Institute of Chemists, a member of the American Chemical Society, the Society of Medical Jurisprudence and this SOCIETY or CoSV[ETIe CHEV[ISX,•. And what has been the result to date of the functioning of this complex and effective reaction mixture? At that time in the early twenties, after your Medalist turned to cos- metic chemistry, she resolved to bend her energies to putting this some- what recondite, dope-book, cut-and-try field on a sound scientific basis. You know much better than I the phases of this effort, the work, the sweat and tears. But here is the end result--the first woman medalist of the SOCIETY OF COSMETIC CHEMISTS. I give you Miss Florence Wall! FLORENCE E. WALL: REBEL INTO PIONEER BY L. Koz^¾ FLORENCE 1•. WALL and I both entered the cosmetology field in the same year and met the following year, during 1925, when she already was working for Inecto, Inc., then the leading manufacturer of hair dyes, as director of technical advice. She seemed to be exceptionally well-fitted for such a job. Dr. Ralph Evans had been looking for a woman chemist with teaching experience- someone who could use her hands. A requirement was a good background in organic chemistry, and Florence's experience in fur dyes probably had caught his eye. Her job was to serve as liaison between the laboratory, where they were doing intensive research on dyes and other hair preparations, and the salon where these were tried out on models. She began in the most prac- tical way she dyed her first head of hair on her first afternoon with the company. The laboratory work was soon sidetracked, however. Because she knew several languages, she was put on a special job of library research. Because she also could write effective letters, the officials had her establish a department of technical advice which involved handling all correspond- ence from cosmetologists and supervising all demonstrators on the road. Then the directors decided to entrust her with the writing of a text- book on hair dyeing. This took her three months, and she completed it on her first anniversary with the company. It went to press bearing the title "Canitics," a word which she herself coined to designate "the art and science of hair dyeing."