J. Cosmet. Sci., 70, 47–56 (January/February 2019) 47 Relationship Between Cosmetics Use, Self-Esteem, and Self-Perceived Attractiveness Among Lebanese Women KASSANDRA FARES, SOUHEIL HALLIT, CHADIA HADDAD, MARWAN AKEL, TATIANA KHACHAN, and SAHAR OBEID, Faculty of Science, Holy Spirit University of Kaslik (USEK), Jounieh, Lebanon (K.S.), Faculty of Medicine and Medical Sciences, Holy Spirit University of Kaslik (USEK), Jounieh, Lebanon (S.H.), Institut National de Santé Publique, Epidémiologie Clinique et Toxicologie (INSPECT-LB), Beirut, Lebanon (S.H., M.A.), Psychiatric Hospital of the Cross, Jal Eddib, Lebanon (C.H., S.O.), School of Pharmacy, Lebanese International University, Beirut, Lebanon (M.A.), Faculty of Philosophy and Human Sciences, Holy Spirit University of Kaslik (USEK), Jounieh, Lebanon (S.O.), Faculty of Pedagogy, Lebanese University, Beirut, Lebanon (S.O.) Accepted for publication January 19, 2019. Synopsis The objective was to assess the variables related to the usage of cosmetic products among a representative sample of the Lebanese population, including self-perception, facial attractiveness satisfaction, body image, and self-esteem. This is a cross-sectional study, conducted between January 2018 and June 2018, which enrolled 2,072 female participants using a proportionate random sample from all Lebanese Mohafazat. The results of a linear regression, taking the customary cosmetic usage score as the dependent variable, showed that an increase in the self-esteem score (β = -0.21) and being of Muslim religion compared with Christianity (β = -1.39) were signifi cantly associated with lower cosmetic usage score. On another hand, an increase in the appearance orientation (AO) score (β = 0.55) and having a high (β = 2.18) and an intermediate (β = 0.99) socioeconomic status compared with a low one were associated with a higher cosmetic usage score respectively. According to our study, the use of cosmetic products by Lebanese women is associated with many factors such as AO, self-esteem, socioeconomic status, religion, and marital status. These results can open a window to other studies that might consider the relationship between personality traits, depression, and anxiety with the frequency of makeup use. SIGNIFICANCE OF THE STUDY Physical appearance has become essential for most of the women, for various reasons, among others, to attract the attention of others, for personal satisfaction, for more self- Address all correspondence to Souheil Hallit at souheilhallit@hotmail.com and Sahar Obeid at saharobeid23@ hotmail.com. Kassandra Fares and Souheil Hallit are fi rst co-authors.