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34 In June we had another successful summer event organized with Sozio. The first part was about how to breakdown a fragrance and discover the different raw materials that create the complete scent followed by how to distinguish between different notes and assembling a perfume. Perfumery can be compared to the nose like music to the ear we were talking notes, accords and compositions. In the second part we learned how to express a recollection, a color, a shape, a feeling, an emotion using different scents followed by a quiz on identify raw materials and some of the bestsellers in perfumery. The last part was a presentation on natural fragrance ingredients, natural perfume design challenges and new trend: Cannabis followed by Q&A. The event took place at an absolutely beautiful, very intimate and enchanting location: the Château Taillefer-Lafon in Laval. Quebec For 2019 we have continued the momentum of previous years by proposing interesting conferences with expert speakers on various topical subjects. In March, the year started with a great conference on Marketing and Trends presented by David Tremblay - vice- president and partner at NATA Public Relations Agency specializing in luxury lifestyle, tourism, beauty, fashion and food. David shed light on successful strategies and tactics using concrete examples. We’ve discussed public relations campaigns, influencers, but especially 360° communication. We’ve explored the terms collaboration, sponsorship, social media and publication. This dynamic and original presentation allowed us to discover the secrets of a constantly evolving field. Our second presentation was in April, presented by Justine Cotton - Global Marketing Manager at Vincience Biofunctionals on a much-trended subject: Plant Small RNA technology - a novel green chemistry inspired by epigenetics for innovative ingredient design. We’ve learned that the innovative extraction process allows the obtainment of small RNA rich plant extract which contains also phytomolecules crafted by millions of years of evolution of the plants creating a new generation of biofunctionals with beneficial effects for the skin.
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