122 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS At the present time there are no adequate techniques published for measuring hair manageability and ease of wet combing. Mills, Ester and Henkin (11) described a technique for measuring static charge developed on hair. This technique was excellent for measuring reduction of static charge on the hair after the application of creme rinses but was inadequate for distinguishing difi:erences in the action of detergents on the hair. When adequate tests are developed for reliably measuring hair manage- ability, we will have taken a giant step forward toward being able to pre- dict with the aid of laboratory tests the potential consumer acceptance of a new shampoo The study of shampoos continues to show that many factors contribute to their acceptance or rejection. When synthetic detergents are formulated without additives, we discover again that cleansing action is not the whole story in a shampoo. As better and more extensive laboratory tests are available, we are coming closer to the time when we can predict a cosmeti- cally acceptable and successful shampoo from laboratory tests. , REFERENCES (1) Zussman, H. W., Proc. Sci. Sec. Toilet Goods •lssoc., No. 19, 58 (1953). (2) Barnett, G, and Powers, D. H., [bid., No. 24, 24 (1955). (3) Harris, J. C., •lm. Pe•f. Essenl Oil Rev., 48, 54 (1948). (4) Barnett, G., and Powers, D. H., )e. Soc. Cosmetic Chemists, 2, 219 (1951). (5) Ester, V. C., Henkin, H., and Longfellow, J. M., Proc. Sci. Sec. Toilet Goods •lssoc., No. 20, 8 (1953). (6) Barnett, G., and Powers, D. H., [bid., No. 15, 16 (1951). (7) Consumers Research, October (1951). (8) "A Study of the Effect of the New Detergents on the Skin," Thomas Hedley and Co., Ltd., Newcastle Upon Tyne, Dec., 1955. (9) Sagarin, E., "Cosmetics: Science and Technology," New York, Interscience Publishers, Inc. (1957). (10) Harry, H. G., "The Principles and Practice of Modern Cosmetics," Vol. I in "Modern Cosmeticology," London, Leonard Hill, Ltd. (1955). (11) Mills, E. M., Ester, V. C., and Henkin, H., )e. Soc. Cosmetic Chemists, 7, 466 (1956). THE COSMETIC INDUSTRY IN DENMARK By ERIK THOMSEN* Summary of Paper Presented September 17, Z955, International Symposium, Copenhagen, Denmark SINCE 1940 we have had a cosmetic tax of 25 per cent of the retail price (including tax), increased to 30 per cent in 1956. From the revenue, the total turnover is calculated (soap, toothpaste and shampoo are not taxed and therefore not included). * Kronebakken 49, Virum, Denmark.
122 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS At the present time there are no adequate techniques published for measuring hair manageability and ease of wet combing. Mills, Ester and Henkin (11) described a technique for measuring static charge developed on hair. This technique was excellent for measuring reduction of static charge on the hair after the application of creme rinses but was inadequate for distinguishing difi:erences in the action of detergents on the hair. When adequate tests are developed for reliably measuring hair manage- ability, we will have taken a giant step forward toward being able to pre- dict with the aid of laboratory tests the potential consumer acceptance of a new shampoo The study of shampoos continues to show that many factors contribute to their acceptance or rejection. When synthetic detergents are formulated without additives, we discover again that cleansing action is not the whole story in a shampoo. As better and more extensive laboratory tests are available, we are coming closer to the time when we can predict a cosmeti- cally acceptable and successful shampoo from laboratory tests. , REFERENCES (1) Zussman, H. W., Proc. Sci. Sec. Toilet Goods •lssoc., No. 19, 58 (1953). (2) Barnett, G, and Powers, D. H., [bid., No. 24, 24 (1955). (3) Harris, J. C., •lm. Pe•f. Essenl Oil Rev., 48, 54 (1948). (4) Barnett, G., and Powers, D. H., )e. Soc. Cosmetic Chemists, 2, 219 (1951). (5) Ester, V. C., Henkin, H., and Longfellow, J. M., Proc. Sci. Sec. Toilet Goods •lssoc., No. 20, 8 (1953). (6) Barnett, G., and Powers, D. H., [bid., No. 15, 16 (1951). (7) Consumers Research, October (1951). (8) "A Study of the Effect of the New Detergents on the Skin," Thomas Hedley and Co., Ltd., Newcastle Upon Tyne, Dec., 1955. (9) Sagarin, E., "Cosmetics: Science and Technology," New York, Interscience Publishers, Inc. (1957). (10) Harry, H. G., "The Principles and Practice of Modern Cosmetics," Vol. I in "Modern Cosmeticology," London, Leonard Hill, Ltd. (1955). (11) Mills, E. M., Ester, V. C., and Henkin, H., )e. Soc. Cosmetic Chemists, 7, 466 (1956). THE COSMETIC INDUSTRY IN DENMARK By ERIK THOMSEN* Summary of Paper Presented September 17, Z955, International Symposium, Copenhagen, Denmark SINCE 1940 we have had a cosmetic tax of 25 per cent of the retail price (including tax), increased to 30 per cent in 1956. From the revenue, the total turnover is calculated (soap, toothpaste and shampoo are not taxed and therefore not included). * Kronebakken 49, Virum, Denmark.
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122 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS At the present time there are no adequate techniques published for measuring hair manageability and ease of wet combing. Mills, Ester and Henkin (11) described a technique for measuring static charge developed on hair. This technique was excellent for measuring reduction of static charge on the hair after the application of creme rinses but was inadequate for distinguishing difi:erences in the action of detergents on the hair. When adequate tests are developed for reliably measuring hair manage- ability, we will have taken a giant step forward toward being able to pre- dict with the aid of laboratory tests the potential consumer acceptance of a new shampoo The study of shampoos continues to show that many factors contribute to their acceptance or rejection. When synthetic detergents are formulated without additives, we discover again that cleansing action is not the whole story in a shampoo. As better and more extensive laboratory tests are available, we are coming closer to the time when we can predict a cosmeti- cally acceptable and successful shampoo from laboratory tests. , REFERENCES (1) Zussman, H. W., Proc. Sci. Sec. Toilet Goods •lssoc., No. 19, 58 (1953). (2) Barnett, G, and Powers, D. H., [bid., No. 24, 24 (1955). (3) Harris, J. C., •lm. Pe•f. Essenl Oil Rev., 48, 54 (1948). (4) Barnett, G., and Powers, D. H., )e. Soc. Cosmetic Chemists, 2, 219 (1951). (5) Ester, V. C., Henkin, H., and Longfellow, J. M., Proc. Sci. Sec. Toilet Goods •lssoc., No. 20, 8 (1953). (6) Barnett, G., and Powers, D. H., [bid., No. 15, 16 (1951). (7) Consumers Research, October (1951). (8) "A Study of the Effect of the New Detergents on the Skin," Thomas Hedley and Co., Ltd., Newcastle Upon Tyne, Dec., 1955. (9) Sagarin, E., "Cosmetics: Science and Technology," New York, Interscience Publishers, Inc. (1957). (10) Harry, H. G., "The Principles and Practice of Modern Cosmetics," Vol. I in "Modern Cosmeticology," London, Leonard Hill, Ltd. (1955). (11) Mills, E. M., Ester, V. C., and Henkin, H., )e. Soc. Cosmetic Chemists, 7, 466 (1956). THE COSMETIC INDUSTRY IN DENMARK By ERIK THOMSEN* Summary of Paper Presented September 17, Z955, International Symposium, Copenhagen, Denmark SINCE 1940 we have had a cosmetic tax of 25 per cent of the retail price (including tax), increased to 30 per cent in 1956. From the revenue, the total turnover is calculated (soap, toothpaste and shampoo are not taxed and therefore not included). * Kronebakken 49, Virum, Denmark.
122 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS At the present time there are no adequate techniques published for measuring hair manageability and ease of wet combing. Mills, Ester and Henkin (11) described a technique for measuring static charge developed on hair. This technique was excellent for measuring reduction of static charge on the hair after the application of creme rinses but was inadequate for distinguishing difi:erences in the action of detergents on the hair. When adequate tests are developed for reliably measuring hair manage- ability, we will have taken a giant step forward toward being able to pre- dict with the aid of laboratory tests the potential consumer acceptance of a new shampoo The study of shampoos continues to show that many factors contribute to their acceptance or rejection. When synthetic detergents are formulated without additives, we discover again that cleansing action is not the whole story in a shampoo. As better and more extensive laboratory tests are available, we are coming closer to the time when we can predict a cosmeti- cally acceptable and successful shampoo from laboratory tests. , REFERENCES (1) Zussman, H. W., Proc. Sci. Sec. Toilet Goods •lssoc., No. 19, 58 (1953). (2) Barnett, G, and Powers, D. H., [bid., No. 24, 24 (1955). (3) Harris, J. C., •lm. Pe•f. Essenl Oil Rev., 48, 54 (1948). (4) Barnett, G., and Powers, D. H., )e. Soc. Cosmetic Chemists, 2, 219 (1951). (5) Ester, V. C., Henkin, H., and Longfellow, J. M., Proc. Sci. Sec. Toilet Goods •lssoc., No. 20, 8 (1953). (6) Barnett, G., and Powers, D. H., [bid., No. 15, 16 (1951). (7) Consumers Research, October (1951). (8) "A Study of the Effect of the New Detergents on the Skin," Thomas Hedley and Co., Ltd., Newcastle Upon Tyne, Dec., 1955. (9) Sagarin, E., "Cosmetics: Science and Technology," New York, Interscience Publishers, Inc. (1957). (10) Harry, H. G., "The Principles and Practice of Modern Cosmetics," Vol. I in "Modern Cosmeticology," London, Leonard Hill, Ltd. (1955). (11) Mills, E. M., Ester, V. C., and Henkin, H., )e. Soc. Cosmetic Chemists, 7, 466 (1956). THE COSMETIC INDUSTRY IN DENMARK By ERIK THOMSEN* Summary of Paper Presented September 17, Z955, International Symposium, Copenhagen, Denmark SINCE 1940 we have had a cosmetic tax of 25 per cent of the retail price (including tax), increased to 30 per cent in 1956. From the revenue, the total turnover is calculated (soap, toothpaste and shampoo are not taxed and therefore not included). * Kronebakken 49, Virum, Denmark.

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