j. Soc. Cosmet. Chem., 44, 319-328 (November/December) Group selectivity of ethoxylation of hydroxy acids ANTHONY J. O'LENICK, JR., and JEFF K. PARKINSON, $iltech Inc., 4437 Park Drive, Norcross, GA 30093, Received June 15, 1993, Synopsis A study of the ethoxylation of two hydroxy acids was undertaken to determine if there was any group selectivity of ethoxylation. The hydroxy acids chosen for study were 12-hydroxystearic and lactic acid. Standard ethoxylation reactions were carried out using one mole of ethylene oxide to one mole of each hydroxy acid. Unlike typical fatty acids or alcohols, 12-hydroxystearic acid and lactic acid both ethoxylate without a catalyst. This could be explained by the presence of both a hydroxyl and carboxyl in the reaction solution or the presence of both groups in the same molecule. We suggest that this may be due to some type of complex forming between the oxide and the carboxyl and hydroxyl groups, since blends of stearic acid and stearyl alcohol fail to ethoxylate without a catalyst. Despite the fact that carboxyl groups of the hydroxy acids studied ethoxylate almost exclusively under base catalyst, and predominately with no catalyst, the reaction rate does not show an induction period, which would be expected for carboxyl group ethoxylation. The ethoxylation rates approximate those of primary alcohols under base catalyst. Ethoxylation of both hydroxyl groups and carboxyl groups has been practiced for many years in the preparation of many surface-active agents. Fatty acid ethoxylates and fatty alcohol ethoxylates are members of a wide range of ethoxylates that are excellent surfactants. Surfactants are surface-active agents that function as detergents, wetting agents, and emulsifiers. They are used as solubilizers, coupling agents, fiber lubricants, antistats, leveling agents, and dyeing assists (1). In addition, these materials are used in numerous personal care applications and are key raw materials in the preparation of other surfactants like fatty alcohol ether sulfates. Ethylene oxide reacts in an extremely exothermic manner with compounds having a labile hydrogen. Fatty acids and fatty alcohols are two of many such compounds containing a labile hydrogen. Alkaline and acidic catalysts make the reaction possible and accelerate it. FATTY ALCOHOL ETHOXYLATION Fatty alcohols react with ethylene oxide at the hydroxyl group to give an ether linkage and a new hydroxyl group. While conceptually the reaction is simple, the reality is that the reaction product is a complex mixture of oligomeric products that are a series of compounds that contain different amounts of ethylene oxide (2). A relatively wide distribution of species that have varying amounts of oxide reaction products present on the base hydrophobe is produced by the reaction. 319
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HAIR GLOSS 317 CONCLUSIONS ß The estimation of gloss on hair surfaces by goniophotometric measurements requires a restriction to few parameters that correspond with the visible hair properties. An increase in the reflected amount of light in the reflection maximum and a decrease in the half-value angle of the indicatrix result in an improvement of gloss. ß An often underestimated problem, the preparation of testing strands, has been solved. The development of an acceptable technique to fix hair strands in a repro- ducible manner allows comparisons of the same samples before and after treatments by goniophotometric measurements. ß Although the human eye is indeed able to perceive small differences in gloss, it has problems in realizing the order of magnitude. The objective goniophotometric method was of great significance in detecting these small differences in gloss in absolute values. ß In some samples one can see which way the cuticle surface is influenced by hair rinses and hair gels. Commercial products like care sprays and glazes are only suitable to improve gloss on damaged hair strands. An increase of gloss on undamaged brown hair results from products that are able to smooth the surface of the cuticle and where the light reflection occurs at the treatment area. ß Consisting of various detailed information, gloss is actually a perception of light reflection recognized by the naked eye. Through goniophotometric measurements we can receive a lot of this detailed information, such as surface behavior, cuticle reflec- tion, hair damage, mode of action by different product treatments, smoothing of the cuticle layer, light absorption, and also the coloring of the hair. In spite of the great number of very interesting results, further refinements of the measuring device will be helpful. The study of hair surfaces by goniophotometric measurements represents an efficient method to solve these problems. REFERENCES (1) V. W. G. Harrison, Definition and Measurement of Gloss (Hefer & Sons Ltd., Cambridge, 1945). (2) R. F. Stamm, M. L. Garcia, and J. J. Fuchs, The optical properties of human hair, Parts I and II, J. Soc. Cosmet. Chem., 28, 571-599, 601-699 (1977). (3) H. K. Bustard and R. W. Smith, Investigation into the scattering of light by human hair, Appl. Optics, 30, 3485-3491, (1991). (4) M. Tetsuo, O. Masaaki, and H. Tadashi, Cosmet. Toiletr., 107, 53-59 (1992). (5) International Commission on Illumination, International Lighting Vocabulary, CIE Publ. No. 17.4 (Bureau Central de la Commission Electrotechnique Internationale, Geneva, 1987), p. 125. (6) International Standard ISO 2813: Paints and varnishes--Measurement of specular gloss of non-metallic paint films at 20 ø, 60 ø and 85 ø. 2nd ed. (1978). (7) W. Wundt, Ober das Binocularsehen und subjektive Farben, Poggendorj5 Annalen der Physik, 114, 163-168 (1861). (8) W. Czepluch, Glanz beim binokularen Sehen, Fortschr.-Ber. VDI-Z Reihe 17, Nr. 24 (VDI-Verlag, Dusseldorf, 1984). (9) International Commission on Illumination, CIE research note: Evaluation of the attribute of appear- ance called gloss, CIEJournal, 5, 41-56 (1986). (10) International Commission on Illumination: Colorimetry (E-1.3.1), CIE Publ. No. 15, 1971 Supplement No. 2 (TC-1.3), 1978 (Bureau de la Commission Electrotechnique Internationale, Geneva). (11) T. N. Cornsweet, Visual Perception (Academic Press, New York and London, 1970), p. 345. (12) Francis X. D. O'Donnel, PsychometricScaling of Gloss, Thesis, Rensselaer Polytechnic Institute, 1984.

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