RALPH LIGGETT EVANS, MEDALIST 47 he spent some time recently de- veloping a combination of nut- cracker and shell remover. Ralph's invention not only cracks the shell but removes it from the nut. Officially, Evans is president of Evans Chemetics, a director of Evans Chemicals Ltd., president of Sales Affiliates, Inc., president of Evans Research and Develop- ment Corporation, as well as presi- dent of other related companies. And I think he still heads a pro- prietorship called Ralph L. Evans Associates. He is a member of many technical societies as well as of Phi Beta Kappa, Phi Lambda Upsilon, and Sigma Xi. He's a grand guy and I am most happy to have been given the privilege of telling you this very American success story about your good friend and mine, Ralph, your Medalist. THE MEDALIST'S ADDRESS MR. PRESIDENT, Mr. Toast- master, Dr. Snell, Ladies, and Gentlemen: You will all agree with me, I am sure, that in regard to the good things in life it would be hard for me to pick a more worthy person to emulate than our beloved Professor Bogerr. It is, therefore, doubly gratifying to me that you, my colleagues, have elected me as his successor and have chosen to honor my small contribution to our ex- panding science by this award of the second Medal of the Society of Cosmetic Chemists. It is there- fore in humility and humble spirit that I receive this honor tonight, not as much for my own contribu- tions as for those of my staff, whose labors you have so highly valued and now so signally recognize. My address to you tonight is not intended as a report of a solution of some specific research problem, but rather as a re-evaluation of rela- tionships of some factors confront- ing all researchers in our field. It is my hope that you will disagree with most of what I am about to say, because if you do not agree with me, it will be because you, too, are thinking independently along the same lines. Accordingly I call my subject simply "Cosmetics Research."

COSMETICS RESEARCH By R^LP L. Ev^Ns, P.D. President, Evans Chemelics inc., New York 17, N.Y. COSMETIC KNOWLEDGE iS, at present, in a transitory stage. ginning too long ago for comment, cosmetic art has been but slowly converted in part to cosmetic science. There will never be com- plete conversion. In fact, cosmetic science must always remain but a handmaiden to cosmetic art and none of us would wish to reverse the order. Cosmetic science of necessity has been retarded in its growth for it borrows' its measuring tools from other fields. Mathematics, physics, chemistry, physiology, anatomy, biochemistry, bacteriology, nutri- tion, sanitation, and hygiene as well as less factually founded psy- chology and mental sciences have contributed most of the toilsome steps in the long stairway toward the light of understanding. However, this growth of cosmetic science has been paralleled by steady progress in cosmetic art. Science and art have mutually served in the ad- vance witnessed during the last generation. Each, exerting its force upon the other, has helped produce an equilibrium whose delicate bal- ance seems constantly in change. It is perhaps appropriate to 48 liken cosmetic science and cosmetic art to the two legs of a man. They ,are equally necessary to progress and each advances the other in ad- vancing itself. A one-sided de- velopment interferes with progress. Two sturdy limbs together have unpredictably great capacity for progress. Cantril (1) has defined science as: "an activity designed by man to increase the reliability and verifi- ability of his assumptive world." Applied to cosmetics this definition presupposes the assumptive cos- metic world that we owe to cosmetic art. Some have held that science begins and ends with the practice of the quantitative method. But this concept is too narrow and inade- quate. Cornmensuration is impor- tant, but it is only a tool to a scientist. The use of quantitative methodization is essential to the establishment of reliability and veri- fiability of our assumptions, but its use results from a frame of mind and by itself does not embrace the scope of science. Of prime importance to the scientific method is the statement of the problem to be solved. Once this is accomplished, the selection