CURRENT TRENDS IN COSMETIC PRESSURE PACKS 401 CURRENT TRENDS IN COSMETIC PRESSURE PACKS A. HERZKA, B.Sc., A.R.I.C.* Presented at the Symposium on "Packaging in the Cosmetic Industry", organised by the Society at Harrogate, Yorks., on 5th July 1961. Current trends are discussed in the light o2 the latest U.8. sales figures. Re2erence is also made to development projects which could alter some o2 the present concepts. No ONE will deny that sales of pressurized packs in the United Kingdom have increased tremendously during the last few years, and in fact the rate of growth in this country has exceeded that of the U.S.A., as will be noted from Table 1. Table 1 Annual sales in million units 1958 1959 1960 U.S.A. and Canada .. 470 575 670 (according to CSMA) U.K ..... 16« 25 45-50 (estimate•ti Table 3 Percentage changes in sales between 1959 and 1960, based on Table 2 CONTAINER Glass and PRODUCT plastic, 16 oz. but 12 oz. but 6 oz. and Total all sizes over 12 oz. over 6 oz. less Shaving lather .. -- +720% -- 3.8% --11.3% -- 6.1% Hair sprays and dress- ings ...... -- + 75.3% +35.2% +12.6% +40.4% Dental cream .... -- .... 83.3% Colognes (a) Over 1 oz. .. +2.33% -- -- --10.9% -- 2-24% (b) 1 oz. and less .. +123% -- -- +83% +98% Other personal products -- I -- -- 82.4% + 22' 1% -- 17.6 % *Independent Consultant, London.

40*2 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS