RELATING PERSONALITY TO PERFUMES 525 PERSONALITY Natural Compliant • Indepen TEMPERAMENT Cool (reserved) Calm • Warm (outgoing) b Sophisticated DRESS Conservative Vivacious Dressy • Casu Dramatic Figure 5. Personal Profile elements a--personality b--temperament c--dress. Figure 6. Personal Profile elements combined: independent/sophisticated' vivacious/warm and casual/dramatic. hair style: conservative as opposed to dramatic, and casual rs. dressy. Here again, one each of the opposing preferences is to be checked, yielding those applicable to the occasion for which the perfume is to be used. Figure 6 demonstrates how a completed Personality Profile might look. From the personality chart the elements of independent and sophisticated have been selected from the temperament chart, viva- cious and warm are the choices. Finally, the fragrance is to be worn with a dress that is both casual and dramatic. The resulting pattern is rather one-sided, with all the emphasis on the right-hand and bottom corners, but is nevertheless not unusual. This pattern (Fig. 6) is similar to the Fragrance Profile demonstrated in

526 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS Fig. 4B. The conclusion is, of course, that Perfume B would be a happy and appropriate choice for a woman with the Personal Profile of Fig. 6. For the purpose of explaining this principle it is sufficient to cite only one example. Actually, 16 different Personal Profiles can be obtained, using all possible combinations of the ¾arious elements de- scribed aboYe. DISCUSSION AND SUMMARY It has been asked--what happens if the individual selecting the Personal Profile pattern is not "truthful?" The answer is: "It doesn't matter," because the question misses the point. The point is that a suitable fragrance can be found to parallel a given Personality Profile, whether this reflects the "real self" or the "desired self." Since role- playing is an integral part of our social lives, it is perfectly legitimate to select fragrances--the ultimate accessories--as props to support chosen roles. The whole idea of relating personality characteristics to fragrance effects is meant to serve as a guide to the selection of suitable perfumes from an otherwise bewildering and confusing multitude of choices. The outlined system can achieve this better than any other merely verbal ingredient-descriptive way of recommendation. A small commercial, not scientific, experiment has been conducted by Custom Fragrance Corp., in which eight fragrances, designed for different psychological effects, were made available. Also available were printed materials for the charting of Personality Profiles and comparison with Fragrance Profiles. The practical experience of the custom fragrance project was satisfactory and encouraging. Many participants were intrigued by the procedure and pleased with the results. It is hoped that additional studies of the relationship between fragrance-type and personality traits will shed further light on this subject. (Received December 12, 1966) REFERENCES (1) Dictio Parfums, Dictionnaire des Parfums de France, "Les Editions 26," Paris, 1964. (2) Jellinek, P., Praktikum des Modern Parfumeurs, Urban & Schwarzenberg, Wien, 1949. (3) Jellinek, P., Die Psychologischen Grundlagen der Parfiimerie, Dr. Alfred Hfithig Verlag, Heidelberg, 1951. (4) Carsob, M. A., How to Select Your Perfect Perfume, ¸ 1959, Published by the Author (5) Carsch, M. A., Discover the Perfume to Fit Your Personality, ¸ 1961, Custom Fragrance Corp.