,520 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS CHANGE OF ADDRESS (1) Allow 6 weeks to make the change. (2) Send change to Editorial Assistant, 761 North Valley Chase Rd., Bloomfield Hills, Michigan 4801 3. (3) Print name and new ad- dress-including postal zone number. Give old address--if possible re- turn addressed portion of the envelope in which your last Journal was mailed.

J. Soc. Cosmetic Chemists, 18, ,521-826 (Aug. 19, 1967) An Experimental Design for Relating Personality to Perfumes GUSTAV CARSCH* Presented September 20-•21, 1966, Seminar, New York City Synopsis--Fragrances are classified according to psychological effects rather than descriptive terms. A system has been devised to show perfume characteristics in a graphic form. A corresponding system serves to establish personal profiles. Fragrances and personalities are related by matching the respective patterns. In describing a fragrance, almost any perruiner will respond by naming the aromatic raw materials which he thinks are in the perfume compound. This is appropriate to his work but virtually meaningless to the consumer. Nevertheless, manufacturers persist in defining their perfumes in this manner (1). Instead of stating what the perfume is (what it is made of), it is more informative to determine what it does (what psychological effects it exercises). To give an example from another area: if a wall paper is called "yellow," that is a plain description of the paper's color but if it is called "cheerful," that is a description of the effect the color has on the beholder. The effect of any work of art--and perfume is no exception--depends on the use of contrasts, on the opposites joined to ereate an entity. One of the finest symbols of this principle is the Chinese sign of ¾ang and Yin representing day and night, male and female, etc. FRAGRANCE PROFILE The system worked out for this fragrance classification relies on the principle of polarity and utilizes Jellinek's work (2-3). * Fleuroma, 43-23 Thirty-seventh Avenue, Long Island City, N.Y. 11101 .521