524 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS PERFUME A PERFUME B a b PERFUME C PERFUME D c d Figure 4. Fragrance Profiles a--modern/floral bouquet b--fresh/spicy/modern/floral c--oriental d--classical eau de cologne. These examples are sufficient to demonstrate the principle involved. There is, theoretically at least, a specific fragrance profile for every original perfume. PERSONALITY PROFILE Up to this point, a method for classification of fragrances has been established, and a graphic system for its notation has been shown. How can these fragrance profiles be related to personalities ? The method consists of identifying the personality elements which need to be considered in a manner analogous to that used for the Fra- grance Profiles. Polar definitions must be set up and placed at opposite corners of the diamond pattern to obtain corresponding Personal Profiles. It has been shown three elements are required for designing Personality Profiles (4, 5). The first factor is called personality (Fig. 5A). At the top and bottom corners of the diamond are found natural and sophisticated, at the right and left corners independent and compliant. In order to establish the profile, the preferred one of each of the two pairs is checked. The next factor is called temperament (Fig. 5B). Exactly the same principle of juxtaposition is applied: cool vs. warm and vivacious vs. calm. The last factor is called dress (Fig. 5C), which should be understood to incorporate all aspects of outward appearance such as makeup and

RELATING PERSONALITY TO PERFUMES 525 PERSONALITY Natural Compliant • Indepen TEMPERAMENT Cool (reserved) Calm • Warm (outgoing) b Sophisticated DRESS Conservative Vivacious Dressy • Casu Dramatic Figure 5. Personal Profile elements a--personality b--temperament c--dress. Figure 6. Personal Profile elements combined: independent/sophisticated' vivacious/warm and casual/dramatic. hair style: conservative as opposed to dramatic, and casual rs. dressy. Here again, one each of the opposing preferences is to be checked, yielding those applicable to the occasion for which the perfume is to be used. Figure 6 demonstrates how a completed Personality Profile might look. From the personality chart the elements of independent and sophisticated have been selected from the temperament chart, viva- cious and warm are the choices. Finally, the fragrance is to be worn with a dress that is both casual and dramatic. The resulting pattern is rather one-sided, with all the emphasis on the right-hand and bottom corners, but is nevertheless not unusual. This pattern (Fig. 6) is similar to the Fragrance Profile demonstrated in