J. Cosmet. Sci., 63, 267–268 ( July/August 2012) 267 FORMULATING, PACKAGING, AND MARKETING OF NATURAL COS- METIC PRODUCTS, by Nava Dyan and Lambros Kromidas ( John Wiley & Sons, 2011). Price: $125.00. 427 pp. Formulating, Packaging, and Marketing of Natural Cosmetic Products attempts to introduce cosmetic industry professionals to all the aspects of creating and marketing products that will appeal to green-conscious consumers. Overall, it provides an excellent resource for the current philosophies and issues related to formulating natural products, although there are a few areas that could have been expanded to make it more useful to cosmetic chemists. This 427-page volume contains 21 chap- ters and is organized into fi ve sections that include market and trends, regulatory as- pects, safety aspects, formulation, natural product analysis, and biodegradation. The fi rst section is designed to provide the reader with a defi nition of what the term “natural” means in the context of cos- metic formulations. Here the authors do an excellent job of communicating what they mean by the natural market, sales fi gures, and the type of consumer that buys these products. They also give a detailed descrip- tion of the different kinds of standards that will affect the job of a cosmetic formulator. They do a particularly good job of includ- ing information about the global market rather than just focusing on the US market. The second section repeats much of the in- formation included in the fi rst section, which is slightly disappointing. The problem is that there are not many specifi c natural cosmetic regulations, and so a whole section on regula- tion is probably not warranted. There are nuggets of useful information, particuliarly in the discussion of the marketing and allowable claims for these products. However, this could have been covered in the fi rst section. The third part of the book deals with the safety aspects of natural formulating. There are some useful chapters here for cosmetic formulators, particularly the chapters on cos- metic formula preservation and the microbial risks of packaging. The list of alternative pre- servatives and an evaluation of how well they work is enlightening. The fourth section is the one that is most relevant to cosmetic chemists. It discusses the different ingredients that can be used in for- mulating natural products. The information included is helpful to anyone looking for formulation guidance in this area. Unfortu- nately, there are signifi cant cosmetic ingredi- ents, such as surfactants and silicones, that are not addressed. It would be useful if this section is expanded in future editions. The fi fth section gives some useful infor- mation about how a cosmetic scientist would go about analyzing natural products. It will be quite helpful for quality control and compe- titive product analysis. These chapters are focused on providing practical information, which is helpful. The fi nal section describes the environmental impact of cosmetic ingredients and also re- views packaging options for natural cosmetic Book Review

JOURNAL OF COSMETIC SCIENCE 268 products. These are certainly areas that are im- portant to formulators and this section will be helpful as background information. Given the title of this book, the primary audience for it will be cosmetic formu lators, marketers, and entrepreneurs interested in launching natural cosmetic pro ducts. Overall, it contains useful information for each of those audience groups. How- ever, for cosmetic formulators it is lacking in some areas related to formulation and alternatives to standard cosmetic raw materials. Still, it has suffi cient useful information to make it a good addition to any cosmetic science library.—PERRY ROMANOWSKI—Brains Publishing.