58 JOURNAL OF COSMETIC SCIENCE Table II Summary of Long Hair Studies at Theme Parks Number of persons and percentages Shoulder- Men Shoulder- blade- Shoulder- length length Waist-length length Buttocks- Theme park or longer or longer or longer a or longer length Epcot 339 53 5 lb 1 N = 3,000 11.3% 1.8% 0.17% 0.033% Universal 342 76 10 3 c 0 N = 3,000 11.4% 2.53% 0.33% 0% Magic Kingdom 473 55 9 4 0 N = 3,300 14.33% 1.7% 0.27% 0% MGM Studios 436 73 8 5 ½ 0 N = 3,000 14.53% 2.43% 0.267% 0% Magic Kingdom (2) 359 71 13 4 ø 1 N = 3,000 11.97% 2.37% 0.433% Shoulder to 0.033% bust Epcot (2) 395 71 12 2 Shoulder to 1 N = 3,000 13.17% 2.37% 0.40% bust 0.033% Epcot (3) 405 91 11 1 Shoulder 0 N =3,000 13.5% 3.03% 0.367% to bust 0% Magic Kingdom (3) 463 97 9 2 Shoulder N = 3,000 15.43% 3.23% 0.30% to bust 0.033% Totals 3,212 587 77 22 4 Ave. % 13.20% 2.42% 0.317% 0.181% f 0.0165% Confidence limits 14.13 to 2.74 to 0.403 to 0.031 to 11.64% 1.90% 0.236% 0.0018 For further details, see the individual reports. b Hair about 6 inches below shoulders and tied with a band. c One man, hair nearly to waist other two, just above shoulder blades. a One man had braids (very curly) nearly to his waist. Two men had hair nearly to the bottom of the shoulder blades, and the other man had hair midway between the shoulders and the bottom of the shoulder blades. e Eight persons were observed with hair close to waist-length: four had hair clearly to the waist or longer and four had hair just shy of the waist. One man of eight persons was observed with hair to the waist. One woman had braids down to between her shoulders and the bust. fPercent of men (alone) with hair shoulder-length or longer. persons with hair down to the bottom of the buttocks, 0.0165%. One woman who was observed at Epcot had hair reaching several centimeters past her buttocks. She was dressed in a skintight "costume," as were two young men walking with her shortly after a Disney parade. She had curly blonde hair and appeared to be in her mid to late 20s. This woman was most likely a Disney employee, hired for her long hair, because we observed her once before in a Disney parade playing Rapunzel. We observed another woman on our second study in Magic Kingdom on February 28 who also had hair down to the bottom of her buttocks. She had dark brown hair with a slight wave to it and it was very thick. She was of medium height and appeared to be of Asian-Indian descent. A third woman was observed with buttocks-length hair, during the second study at
HAIR LENGTH IN THE USA 59 Epcot, on March 14. This woman had very long, thick, slightly wavy, blonde hair down to the bottom of her buttocks. Her hair was trimmed straight across and she had a large number of full-length fibers at the bottom. On March 28 we observed one other person, a woman with hair several centimeters down below her buttocks. This woman had wavy, thick hair, and a large section of it was trimmed at the bottom. This woman and "Rapunzel" had the longest hair observed in our studies. All of the women with this extra long hair appeared to be young--our guess is about 25 plus or minus 5 years of age. The population. The population on which the data is based is, strictly speaking, the population that attends US theme parks in Florida. In an attempt to try to determine how this population relates to the general US population, several telephone calls were made to the Wait Disney Corporation, including their Market Research Department. Those contacted refused to provide any helpful information, indicating that their data and results were proprietary. To test whether or not the data from the different theme parks was from the same population, we conducted three studies at Epcot and three at Magic Kingdom. These two theme parks were selected because Magic Kingdom has a younger children's image and Epcot a more adult image. A two-way analysis of variance was run on the data (Table III), using a statistical program, JMP, from Statistical Analysis Systems of North Caro- lina, for the calculations. The data show no significant differences between the populations of the two theme parks, but highly significant differences among the different hair lengths. The data also show no significant interactions, and thus all of the different hair length groups do behave consistently across these two different theme parks. This analysis suggests that it is appropriate to combine the hair length data from different theme parks because they do represent a similar hair length profile. A connection to the general US population was made by comparing the shoulder-length Table III Summary of the Data from Epcot Versus Magic Kingdom Hair length Shoulder to Shoulder blade to Waist to Buttocks or Theme park shoulder blade (%) shoulder (%) buttocks (%) longer (%) Epcot (1) 9.5 1.63 0.133 0.033 Epcot (2) 10.8 2.063 0.367 0.033 Epcot (3) 10.47 2.663 0.367 0 Magic Kingdom (1) 12.63 1.837 0.270 0 Magic Kingdom (2) 9.60 1.43 0.40 0.033 Magic Kingdom (3) 12.20 2.93 0.267 0.033 Summary of analysis of variance Variation DF Sum of squares F ratio Prob F Columns 3 470.717 310.72 0.0001 Rows 1 0.5312 1.0522 0.3203 Interactions 3 1.706 1.1263 0.3680
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Volume 54 No 1 resources

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HAIR LENGTH IN THE USA 57 hair (long) is done with either Caucasian or Oriental hair that is steam set in a curly/ kinky configuration. Care must also be exercised in straightening hair from African- Americans or damage from straightening can lead to hair breakage. Wearing hair in dredlocks or long braids significantly reduces the amount of detangling for very curly hair and, as a result, can lead to less breakage and thus allow longer hair to be achieved for those with very curly hair. Combing/brushing forces also increase with hair length. Therefore, very good condi- tioners and shampoos must be used for long hair, along with special combs and combing techniques. Extra time for washing and for combing the hair out must also be allowed or breakage will result. A statement about Diane Witt (a Guinness long-hair record holder for 1988 and 1990) who had hair more than 300 centimeters long (nearly 10 feet long), indicating that she required an entire day to wash and comb her hair out, confirms these conclusions (www.guinness.terrashare.com/diane-witt/geo.htm). HAIR LENGTH FROM CONSUMER RESEARCH AND OUR STUDIES Many companies involved in selling hair products to consumers conduct surveys that sometimes include questions on hair length. These surveys usually categorize hair length as in Table I: short hair = chin-length or shorter medium-length hair = chin-length to shoulder-length long hair -- shoulder-length or longer. Larger consumer products companies generally do not subdivide long hair into addi- tional categories, even though it would be easy to do. Smaller consumer companies may sell to these small segments, but the larger companies have little interest because of the limited sales potential, especially for the waist-length or longer hair. To obtain data on the actual percentages of persons in the United States with longer hair (shoulder-length or longer), we conducted eight hair length studies in Central Florida theme parks during the period January through March of 2001. The data from these studies are summarized in Table II. We believe that the population at these theme parks represents a good random assortment of normally active adults of all ages in the US (see the next section (The population). The numbers here involved both males and females about 137 centimeters (41/2 feet) tall or taller (by visual observation). The total number of males and females in all eight studies was 24,300 persons. The total number with hair shoulder-length or longer was 3,212 or 13.2 percent of the total population. This percentage is reasonably close to the earlier consumer survey showing 24 percent of US females with hair shoulder-length or longer (Table I), approximately 12 percent of the total population. The total number in our studies with hair down to the bottom of the breast or lower rim of the shoulder blades or longer was 587 or 2.42 percent of the total. The total number with hair down to the waist or longer was 77 or 0.317 percent. Only 22 men had hair shoulder-length or longer therefore, 0.181 percent of men have hair shoulder length or longer, representing only 0.09 percent of the total population. Only three men in this total group had hair down to their waist (approximately 0.025 percent or about three in 10,000). One of these men had very long braids (very curly hair), and I assumed (probably incorrectly) that it was his natural hair down to his waist and included him in the count. For the very longest hair, only four people (all women) were observed among the 24,300
58 JOURNAL OF COSMETIC SCIENCE Table II Summary of Long Hair Studies at Theme Parks Number of persons and percentages Shoulder- Men Shoulder- blade- Shoulder- length length Waist-length length Buttocks- Theme park or longer or longer or longer a or longer length Epcot 339 53 5 lb 1 N = 3,000 11.3% 1.8% 0.17% 0.033% Universal 342 76 10 3 c 0 N = 3,000 11.4% 2.53% 0.33% 0% Magic Kingdom 473 55 9 4 0 N = 3,300 14.33% 1.7% 0.27% 0% MGM Studios 436 73 8 5 ½ 0 N = 3,000 14.53% 2.43% 0.267% 0% Magic Kingdom (2) 359 71 13 4 ø 1 N = 3,000 11.97% 2.37% 0.433% Shoulder to 0.033% bust Epcot (2) 395 71 12 2 Shoulder to 1 N = 3,000 13.17% 2.37% 0.40% bust 0.033% Epcot (3) 405 91 11 1 Shoulder 0 N =3,000 13.5% 3.03% 0.367% to bust 0% Magic Kingdom (3) 463 97 9 2 Shoulder N = 3,000 15.43% 3.23% 0.30% to bust 0.033% Totals 3,212 587 77 22 4 Ave. % 13.20% 2.42% 0.317% 0.181% f 0.0165% Confidence limits 14.13 to 2.74 to 0.403 to 0.031 to 11.64% 1.90% 0.236% 0.0018 For further details, see the individual reports. b Hair about 6 inches below shoulders and tied with a band. c One man, hair nearly to waist other two, just above shoulder blades. a One man had braids (very curly) nearly to his waist. Two men had hair nearly to the bottom of the shoulder blades, and the other man had hair midway between the shoulders and the bottom of the shoulder blades. e Eight persons were observed with hair close to waist-length: four had hair clearly to the waist or longer and four had hair just shy of the waist. One man of eight persons was observed with hair to the waist. One woman had braids down to between her shoulders and the bust. fPercent of men (alone) with hair shoulder-length or longer. persons with hair down to the bottom of the buttocks, 0.0165%. One woman who was observed at Epcot had hair reaching several centimeters past her buttocks. She was dressed in a skintight "costume," as were two young men walking with her shortly after a Disney parade. She had curly blonde hair and appeared to be in her mid to late 20s. This woman was most likely a Disney employee, hired for her long hair, because we observed her once before in a Disney parade playing Rapunzel. We observed another woman on our second study in Magic Kingdom on February 28 who also had hair down to the bottom of her buttocks. She had dark brown hair with a slight wave to it and it was very thick. She was of medium height and appeared to be of Asian-Indian descent. A third woman was observed with buttocks-length hair, during the second study at

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