122 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS But this I am sure of. As we examine those things which seem to belong to an era we can no longer clutch and retain and those things which appear' to be growing in favor, it does seem as if everything we must now do, in advertising, in sales and promotion, in product development and produc- tion must now contain, as an essential ingredient, a new c(mception of industry integrity. At long last and after much wandering, I have now come to the place where I came in. I said that it was singularly appropriate and timely that your Society should extend to Steve Mayham an honorary membership. You could have given this honor because of his long service to the industry or because in many places he has fought so valiantly for the industry or because over so many years, so many in this industry have profited by his wise advice. These are all good, honest teas(ms which would have justified the honor you are bestowing. ... :...... .... President Paul Eaufief presents Fifth Honorary Membership to Stephen I.. Mayham, Exec. Vice-President, Toilet Goods Assn. But not only to those who know him best, but everywhere throughout the industry, Steve Mayham has one outstanding quality--an unwavering, courageous integrity. There is a quality about this industry of ours which seems to touch all its members like an infection. Once in it, rarely does anyone want to leave or find real happiness anywhere else. We may lambaste it among ourselves but we are quite ready to confess that we love it.

THE STEVE MAYHAM I KNOW 123 And because of this love we want this industry of ours to grow and to prosper. We want it to have the deep, spontaneous respect of the people we do business with--the retailer, and the American public, and all others. It is a wonderful thing that our industry has this professional Society of yours. In your hands lies the industry's future for the integrity of its prod- ucts as well as the promise of finer things to come. The very fact that you exist as a professional society and have grown so strong is clear evidence everywhere of that promise. And now, in bestowing this honorary mem- bership on Steve Mayham, you are, in this one instance, fulfilling this promise of recognizing and honoring integrity. That is why I said at the beginning that it seemed to me a singularly appropriate thing for you people to do when you selected Steve Mayham to receive this honor from the Society of Cosmetic Chemists. THE STEVE MAYHAM I KNOW By M^•soN G. DEN^v^RRE Fice-President in Charge of Manufacturing and Research, Cosmetic Labora- tories, Inc. (Div. of Beauty Counselors, oenc.), Detroit 2, Mich. IT •S FITTING that we honor Steve Mayham, for in doing so we honor the toilet goods industry as well as ourselves. The countless things Steve did for me are no different than what he did, or would do, for others. In my own case I feel I owe Steve much and I am grateful for the chance to say so before my colleagues in the industry. I first came in touch with Steve Mayham about 1932. He was editor of the Alinerican Perruiner at the time. He had just rejected my first writing effort. After a couple of rewrites on my part, Steve finally had to rewrite the whole article--then published it in the •lmerican Perfumer. He flatly rejected my next article, telling me to forget my big words and technical language--to learn to talk and write so anyone could understand me. This seemed insulting, but later I appreciated it as constructive criticism. Thus started an honest and frank association that lasts to this day. We met for the first time nineteen years ago, after the bank holiday, on the occasion of my first trip to New York City. I wasn't sure of what I expected to see when we met, but I remember so well what I did see. Steve had the same bushy eyebrows--just as much hair--but no gray ones then... if now... his eyes had the same set expression but a kind of distant l ook...the same determined jaws. He wore a bow tie... as he does now. I couldn't tell if he scowled at me... was trying to scare me... or just keep