S. L. MAYHAM, FIFTH HONORARY MEMBER 121 The point I want to make, and this is within the memory of many of you, is that the cosmetic industry of twenty years ago had very little use, or respect, for the cosmetic chemist. The few companies which employed a cosmetic chemist, with less than a dozen exceptions, rated him very low in executive importance and expected very little from him as a contribution to the business, as compared to those executives engaged in selling, adver- tising, and packaging. As for the rest of the industry--98 per cent of the companies--none of these saw the slightest reason for any research or, in fact, for anything within the province of the chemist. Perhaps we should not be too harshly critical of the cosmetic industry in these days of her reformation. There were other industries as lame, blind, and halting as this. Not long ago I was reading a rather wonderful book which outlined the achievements of the pharmaceutical industry. A particular paragraph in this book deeply impressed me. It stated here that thirty years ago the pharmaceutical companies produced nothing each year but formula variations of old established remedies and that each year, each company would use this largely meaningless formula variation to make a loud hullabaloo with doctors and druggists, through salesmen and advertising. As a result, at this time, thirty years ago, the pharmaceutical industry had no particular respect from doctor, druggist, the public or from government agencies in contact with the business. It was at this time that insulin, the first of those great discoveries so often called miracles, appeared, to be soon followed by sulfas, the antibiotics, and other great discoveries. Today, pharmaceutical companies each accept courageous research as the first bulwark of their survival. The industry has earned the deepest respect of doctors, druggists, the public and the Government. The chemist in this industry has no occasion to question his critical impor- tance to his company or to have any complexes in regard to other necessary business functions such as selling and advertising. It may be an oversimplification to say this, but I think that the great contribution the chemist can bring to industry, when he is given courageous, enthusiastic and understanding executive support, is integrity. The fruits of his research, on fortunate occasions, are a great boon to mankind and a rewarding repayment to his company, but consistently his work is directed toward the development of products which perform, which have a needed functional purpose and which, because of this performance, earn the respect of the industry's retailers and the public. This year, the American people will spend something over one billion dollars for the products of our industry--an all-time high in constantly expanding annual industry sale over many years. This is a record to bring jubilant speeches, yet we hear few of them. Instead, there is everywhere an industry uneasiness, as if we were all aware that we must leave many of the things we are so used to behind us and we are not quite sure what we can use in their place.

122 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS But this I am sure of. As we examine those things which seem to belong to an era we can no longer clutch and retain and those things which appear' to be growing in favor, it does seem as if everything we must now do, in advertising, in sales and promotion, in product development and produc- tion must now contain, as an essential ingredient, a new c(mception of industry integrity. At long last and after much wandering, I have now come to the place where I came in. I said that it was singularly appropriate and timely that your Society should extend to Steve Mayham an honorary membership. You could have given this honor because of his long service to the industry or because in many places he has fought so valiantly for the industry or because over so many years, so many in this industry have profited by his wise advice. These are all good, honest teas(ms which would have justified the honor you are bestowing. ... :...... .... President Paul Eaufief presents Fifth Honorary Membership to Stephen I.. Mayham, Exec. Vice-President, Toilet Goods Assn. But not only to those who know him best, but everywhere throughout the industry, Steve Mayham has one outstanding quality--an unwavering, courageous integrity. There is a quality about this industry of ours which seems to touch all its members like an infection. Once in it, rarely does anyone want to leave or find real happiness anywhere else. We may lambaste it among ourselves but we are quite ready to confess that we love it.