78 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS the use of FD&C Oranges Nos. 1 and 2 and Red No. 32 in foods and drugs, though not in the manufacture of cosmetics. Already work is under way investigating the safety of many certified dyes for the cosmetic industry. It has been reported of 15 food colors studied by F.D.A. so far, only five have not manifested "some deleterious effects on experimental animals." Further, studies on four of these--FD&C Blues 1 and 2, Green 2 and Violet 1--have not been completed. The only dye found so far to be definitely nontoxic has been FD&C Yellow 5. It has been stated that seven dyes are "being intensively examined"--FD&C Reds 2, 3, and 4, and Yellow 1, 3, 4 and 6. A report said, "The evidence available indicates that deletion of some of these from the list of certified colors may be justifiable." A great deal has been said in the past campaign about the need to help small business. Both parties were very much in favor of small business. In fact, it became apparent that all candidates, besides being for God, Mother and Country, should also include small business. On the other hand, for the past few years, a big battle has been fought in the Food Sec- tion on chemical additives, and this battle is not being fought by small business. I doubt that anyone will concede that there is not going to be further legislation on this subject requiring a great wealth of product testing prior to introduction of a finished product for general sales purposes. The general outline of the food chemical additive bill is based on the New Drug Application procedure in the drug section of the law. F.D.A. must determine the safety of an additive in relation to its "conditions of intended use" which gives it the right to consider the particular food or class of foods in which it is to be used, the quantity to be used and the manner in which it is to be used. You can rest assured that after this food additive bill has been passed, and it is up for action this coming February, cosmetics will take their turn. What form such legislation will take is a moot question. Whether it will appear as a modification of the Delaney bill or the bill proposed by Priest remains to be seen. Many of you present here will no doubt have your day in court before this is settled. Here again, I do not wish to state my personal preferences on this subject but just to observe that I believe we are in for more regulation and policing. How far this will go I leave to the Titans of our Industry to determine. My sole point is to make our members aware of these future problems so they can better prepare for this day. You and your company are going to do product testing in the future to an extent that has not been done be- fore--and believe me, this is costly work. Inflation has long since reached the guinea-pig world, and student subjects now wear more expensive patches than they did a few years ago. Our industry, at least in the past, has been largely one of small businesses. The rule of thumb for our industry is that if over 250 people are employed

LOOKING INTO THE FUTURE 79 by your company, you are considered Big Business. Not having read the I/Fall Street •ournal today, I do not know the exact number we have in cosmetics, but it is not too many and some of those companies that do have over 250 employees do not consider themselves Big Business. Therefore, with these regulations to come, you can imagine the load that will be carried by you, the cosmetic chemist, when comes time to introduce new items in your company's line. This will be so unless much more favor- able legislation is forthcoming than is shaping up on food additives. Now that we have solved the problems of State, I would like to give my impression of developments, by way of product changes, based on current research, that will take place in cosmetics--some very soon--some at a much later date. By research, I also wish to pay attention to that which will influence us through the channels of merchandising and sales. Products will be pro- duced to fit certain needs and specifications set by the merchandising and sales department to a greater degree in the future. Whereas some of you may look with disdain on some of the work that has been reported from motivation research studies, with apologies to Drew Pearson, I predict that this type of work will make for more product salability even if you question the superiority of the product. This will be particularly true in the fragrance field. How much more superior fragrances can become I leave to those artists that are with us. Certainly with the synthesis of ambergris--rhodinol among others--and the developments to be made in the next few years, more uniform, stable products should result. The skin, being that organ which we cosmetic chemists are most concerned with, will naturally receive the greatest attention. For this reason products for the treatment of the skin will show the greatest progress and improve- ment. Already we are seeing a revolution in cleansing formulations. The old mineral oil--borax--beeswax cold cream formulations are losing their popularity to the emulsions utilizing nonionic emulsifiers and even the tried and true soap bars have their days numbered. As soaps have lost the battle in cleansing fabrics, so will they lose out to the detergent bars for skin cleansing. Bland, neutral or slightly acid products will make for healthier, more attractive skins and aid in the treatment of adolescent skin problems. Methods of preventing defatting and skin irritation will be overcome by the synthesis and selection of proper surfactants. The proper treatment for diminishing the effects of aging of the skin will be furthered by work being done by the dermatologists such as have reported in our Jots.•t•^L. The protective features of cosmetics will be increased by barriers that are esthetlcally desirable. Current products with silicones are