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]. Cosmet. Sci.! 59, 127-137 (March/April 2008) Why women use makeup: Implication of psychological traits in makeup functions RODOLPHE KORICHI, DELPHINE PELLE-DE-QUERAL, GERMAINE GAZANO, and ARNAUD AUBERT, LVMH Recherche, Parfums et Cosmetiques, Rue d'Enfer, 45800 Saint Jean de Braye, (R. K., D. P.-d.-Q., G. G.), and DESCO, Faculte des Sciences, 37200 Tours (A. A.), France. Accepted for publication September 27, 2007. Synopsis Makeup acts and stimulates three of our senses: touch (which encompasses all sensations from the body surface), smell (fragrance), and sight (the process of becoming and looking beautiful). The positive stimu- lation of these senses by makeup can induce sensory as well as psychological pleasure. In order to understand the relationship of women to their makeup, we interviewed different groups of women on their quality of life and makeup habits. Then, through four standard well-validated psychometric self-questionnaires, we examined the possible relation between the need to make up oneself and specific psychological features. Our first results clearly showed that makeup could support two opposite "up" functions, i.e., "camouflage" vs "seduction." Concerning their psychological profiles, results showed that women of the functional class "camouflage" are more anxious, defensive, and emotionally unstable compared to those of the functional class "seduction," who appear to be more sociable, assertive, and extroverted. Further analyses revealed a division of the two classes into subclasses of volunteers with opposed personality and psychological profiles. This new classification allowed us to define more precisely the relations existing within the subjective experience of women during the makeup process. In conclusion, our study revealed that beyond the simple application of colorful products on the face, makeup has two major functional implications depending on specific psy- chological profiles of women. INTRODUCTION Variation in the physical appearance of humans is emphasized by anthropologists as an important factor in the development of personality and social relations. In particular physical attractiveness should play a crucial role since it provides easily accessible non- verbal information about a person to others. Physical attractiveness is one of the most important determinants of interpersonal attraction in the early stages of many relation- ships (1-3). Most of the studies on "physical attractiveness" focus basically on "facial attractiveness" since many studies reveal that facial features are the main factors within Address all correspondence to Rodolphe Korichi. 127