361 Silicone Reduce Combing Force, Flyaway, Damage in Shampoo ACKNOWLEDGMENTS Here we present our sincere appreciation to Carol Luo, Momentive Performance Materials, personal care north Asia segment leader, for giving the support and budget approval of this joint project. We also present our sincere appreciation to Dr. Jianzhong Yang, CEO of Beauty Hi-tech Innovation Co., Ltd., for help conducting the experiments and providing the test results data and explanation to us. We also present our sincere appreciation to Dr. Benjamin Falk, Momentive Performance Materials, segment technology leader in personal care and home care, for a professional review of the paper manuscript. REFERENCES (1) K. Higuchi, M. Kamei, M. Kudo, and S. Aoki, Silicones for cosmetics, in Silicone Encyclopedia, 1st Ed., M. Yamaya, Ed. (Nikkan, Tokyo, 2016), pp. 201–209. (2) M. Kropfgans and J. Tully, A silicone approach to shine, volume and smoothness, Pharm. Cosmet. Rev., 35(11), 32 (2008). (3) K. Suenage and M. Suzuki, Hair cosmetic composition, JP 5079318 B2, September 7, 2012. (4) K. Suenage and M. Suzuki, Hair cosmetic composition, US 8440175 B2, May 14, 2013. (5) A. D. Dussaud, P. C. Breen, and K. Koczo, Characterization of the deposition of silicone copolymers on keratin fibers by streaming potential measurements, Colloids Surf. A Physicochem. Eng. Asp., 434, 102–109 (2013). (6) R. Suzuki, Hair cosmetic composition, WO 2020/022488 A1, January 30, 2020. (7) T. Kurashima, M. Kojiri, and R. Yoshiba, Hair treatment method, WO 2020/090951 A1, May 7, 2020. (8) J. Yang, Shampoos, in Cosmetic Science and Technology: Theoretical Principles and Applications, 1st Ed., K. Sakamoto, H. Lochhead, H. Maibach, and Y. Yamashita, Eds. (Elsevier, Amsterdam, 2017), pp. 602–606. (9) K. Klein, Evaluating shampoo foam, Cosmet. Toiletries, 119(10), 32–35 (2004). (10) T. Koyagi and R. Hirohata, Scalp care focusing on lipid peroxide, Fragrance J., 40(10), 16–22 (2012). (11) X. Lin, M. Nakamura, and J. Yang, Stroke of genius: Successive combing force yields realistic conditioning results, Cosmet. Toiletries, 133(6), 40–47 (2018). (12) S. Breugnot, M. Vedel, R. George, K. Nowbuth, and P. Sterle, Volumizing, fly-away/frizz control and straightening claims substantiation using 3D volume measurement system, NutraCos Cosmet., May/ August, 9–14 (2017). (13) H. M. Haake, H. Lagrene, A. Brands, W. Eisfeld, and D. Melchior, Determination of the substantivity of emollients to human hair, J. Cosmet Sci., 58(4), 443–450 (2007). (14) P. A. Cornwell, A review of shampoo surfactant technology: Consumer benefits, raw materials and recent developments, Int. J. Cosmet. Sci., 40, 16–30 (2018). (15) W. Li, J. Amos, S. Jordan, A. Theis, and C. Davis, Selecting the optimum silicone particle size/cationic polymer structure to maximize shampoo conditioning performance, J. Cosmet Sci., 57(2), 178–180 (2006).
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