A WALK IN "NO-MAN'S LAND" 73 in all scientific fields, as applied to medicine, sanitation and other pertinent disciplines, the average age of our population has been increasing at a fast rate. If we are to believe certain predictions we may expect in only 25 years to have in this country around 60 million people 45 years and older. Therefore, is not this the moment to intensify our collaborative work with the dermatologist and endocrinologist so as to make a joint cosmetic contribution toward letting our fellow human beings enjoy not a riper old age but a longer prime of life? REFERENCES (1) Eller, J. J., and Eller, W. D., "Estrogenic Ointments," Arch. Derrnatol. SyphiloL, 59, 449-464 (1949). (2) McGrath, E. J., and Hermann, L. G., "Influence of Estrogens on Peripheral Vasomotor Mechanism," Ann. Surg., 120, 607-616 (1944). (3) Chief•, M., "An Investigation of the Effects of Parenteral and Topical Administration of Steroids on the Elastic Properties of Senile Skin," 2 t. Gerontol., 5, 17-22 (1950). (4) Goldzieher, J. W., Roberts, I. S., Rawls, W. B., and Goldzieher, M. A., "Local Action of Steroids on Senile Human Skin," Arch. Dermatol. SyphiloL, 66, 304-315 (1952). (5) Shapiro, I., "Premature Baldness," 2 t. Med. Soc. N. 2t., 50, 17-19 (1953). (6) Castor, C. W., and Baker, B.C., "The Local Action of Adrenocortical Steroids on Epi- dermis and Connective Tissue of the Skin," Endocrinology, 47, 234-241 (1950). (7) Philip, A. J., "Topical Estrogens in Acne Vulgaris," N.Y. State 5 t. Med., 51, 1313- 1314 (1951). (8) Shapiro, I., Estrogens by Local Application in Treatment of Acne Vulgaris," Arch. Dermatol. SyphiloL, 63, 224-227 (1951). (9) Gaul, L. E., and Underwood G. B., "Relation of Dew Point and Barometric Pressure to Chapping of Normal Skin," ?. I•,vestig. Dermatol., 18, 9-10 (1952). (10) Blank, I. H., "Factors Which Influence the Water Content of the Stratum Corneum," Ibid., 19, 443-440 (1952). "Further Observations on Factors Which Influence the Water Content of the Stratum Corneum," Ibid., 21,259-271 (1953). President Lauffer returned to the rostrum, announcing that new officers had been elected for the year 1954, introducing Dr. Donald Powers, president for the year 1954. Dr. Powers accepted the gavel, symbol of ,,,,.e and said: "I greatly appreciate the honor and shall endeavor to justify your con- fidence. It must be recognized that we are particularly fortunate in keeping again for the coming year two officers who work hard for the •velfare and smooth operation of your SOC•.T¾ and do not get nearly einough recognition--Bob Kramer and Moody Crowder, our Secretary and Treasurer, respectively. "Next year, we shall ask our candidates for office what platform they are running on. As a platform for the coming year, the following planks are suggested and with your help we shall try to make them a basis for future building: I. Increase our membership to include all the technologists in our field. It seems as if we have only about half of them now. II. Strengthen our Jot:R•AI. by submitting more and more funda- mental research work for publication and help to build up the quality of all research in this field.

74 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS III. Build up our collection of scientific books, journals, and pam- phlets and encourage their wider, more frequent use. IV. Look into the possibility of setting up another Section or two. Our Chicago Section has made tremendous progress. What about the possibility of setting up a section in Cincinnati--or Kansas City--or Hollywood ? V. We need more and better yardsticks for evaluating our cosmetic products. Your SOCIETY should make every effort to set up standards which can be used to accurately measure and evaluate all types of cos- metic products. Such standards set up by your SOCIETY as an in- dustry-wide effort should help all of us to improve the quality and per- formance of all of our products. VI. Build up our Placement Bureau so that management can get through it the best qualified men for their vacant positions--and where our technologists can get positions challenging to their training and ex- perience with commensurate rewards. "With your help we hope that these planks will prove good sound timber to build our program for the coming year." Courtesy American Perruiner NEW OFFICERS FOR 1954 Left to right: Dr. Paul G.I. Lauffer, retiring President (George W. Luft Company), Dr. Donald H. Powers, 1954 President (Warner-Hudnut Company), Dr. Kenneth L. Russell, President-Elect (Colgate-Palmolive Company), and Mr. Edward Sagarin, Program Chair- man (Standard Aromatics Inc.) Top table (left to right): Mr. Pickthall, Mrs. Pickthall, Dr. Middleton, Mrs. Marriott, Mr. Williams, Mrs. Forbes, Dr. R. H. Marriott (President), Mrs. Williams, Mr. Hugo, Mrs. Middleton