ABSTRACTS 295 This paper will review the existing technology and components as they apply to cosmetic aerosols. The use of various packaging components in the formu- lation and development of different cosmetic aerosols will be discussed. These include propel- lants, valves, and containers, as well as actuators, fitments, and special applicators. The solution, dis- persion, and emission systems for aerosol foams and sprays will also be covered. Special attention will be devoted to the regulatory aspects of these products as to flammability, pressure, and environmental considerations. Innovative concepts in packaging Richard C. O'Mara, Avon Products, Inc., Division Street, Suffern, NY 10901 Innovative concepts in packaging come clothed in many names and many expressions. Call them genesis, uniques, or brilliant newness, it all amounts to a style, appeal, or freshness that sells cosmetics. The path to originality and bright ideas is not clearly blueprinted and each must be estab- lished through hard work and calculated effort. Avon uses all the tried and true practices and perhaps one more, the Package Testing Laboratory. Package concepts originate from competition, vendors, marketing, design, employees, and many other sources. The initial idea can end up being about 10% of the final product. Along the way there is a history of testing, modifying, improving, re-designing, and at times utter frustration that tempers, improves, and perfects the package that ultimately reaches the consumer. It is an exciting journey to follow a package from its roots until the final marketing action and to learn how chemists, designers, engineers, vendors, and many disciplines interact to create an innovative package. At Avon the center of the activity surrounding the introduc- tion of the Coordinates Color Control Nail Styler was the Unique Packaging Group, a part of Package Evaluation and Technology. This approach to the introduction of a successful package may not be a blueprint for all to follow, but it certainly works for Avon Products.

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