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*Address all correspondence to Camille Sasik, camilletsasik@gmail.com
Sustainability of High-Performance Hair Care Formulations
NATHAN R. ERICKSON, PAULA MARRS, DIVYESH PATEL, CAMILLE
SASIK AND JEANNA ZGURIS
Estee Lauder Companies, Blaine, Minnesota, USA (N.R.E., P.M., D.P., C.S., J.Z.)
Accepted for publication September 23, 2024.
Synopsis
AVEDA™ pursues sustainability at every step of the product development process, beginning with raw
material sourcing to naturally derived technologies used in our formulations. This paper will provide specific
examples on how the AVEDA™ brand delivers transparency, high performance natural technology, and
sustainable ingredients to consumers.
INTRODUCTION
As a global leader in prestige beauty, The Estée Lauder Companies (ELC) is committed to
providing consumers with high performance beauty products. The goal of ELC is to deliver
exceptional performance and luxury coupled with high standards for safety, quality, efficacy,
and sustainability. The process by which products are brought to life is multifaceted—from
ingredient selection and sourcing to product formulation and packaging—and depends
on insights from experts across the organization. ELC aims to be transparent about this
process and embeds sustainability throughout the product lifecycle. Under ELC’s corporate
umbrella, the AVEDA™ brand provides many examples of sustainability. This paper will
highlight specific examples of consumer transparency, naturally derived ingredient selection,
and sustainable sourcing while bringing hair care products to the consumer marketplace.1
When AVEDA™ was founded in 1978, it was done so with a powerful mission: care for the
Earth and those who live in it. AVEDA™ sources high-quality raw materials from around the
world to manufacture its products. AVEDA™ works diligently to source responsibly and with
attention to potential impacts on people and environment. This requires collaboration with
a wide and diverse network of suppliers. The aim is to continuously improve and strengthen
sourcing practices while remaining sensitive to the local communities. The AVEDA™ brand’s
policies and programs embody our deeply held values and long heritage of responsibility.2
The AVEDA™ brand’s innovative product formulations enable us to stay at the forefront
of the prestige hair care industry. High-performing products are developed by combining
breakthrough science with creativity by tapping into the deep expertise of ELC scientists,
engineers, and product developers. For example, pharmacognosists identify powerful