THE BIOLOGICAL SCIENCES AND COSMETICS competitors or between basic product and finished product manufacturers. In many cases industry-wide spon- ::.• sorship has been placed behind certain basic studies through the respective association. Since the man you want must already be meeting these qualifica- :•: tions, you should expect to compete for his services. It is not enough to compete with dollars. He will be interested in your problem, the way • you present it, the extent to which ' i, you rely on his judgment, and the degree of total co-operation he gets. Nothing is more futile than trying to help those who won't be helped. The future, as always, belongs to those who justify it. Exploration must be by well-integrated, closely harmonised chemical and biological research and development. Neither science is adequate in its own right, nor can they function without the active support and co-operation of management. This then is the team which will answer the challenge of the future. I am personally looking forward to continued participation on that team, for I am confident that it is a winner. THE ILLUSTRATION ON THE LEFT. The diagram on the opposite page, though we hope apposite in this context, does not actually belong to Dr. Hazleton's timely and distinguished plea for more comprehensively integrated research in the cosmetic industry, but is, in fact, the work of Dr. Norman Evers, noted British authority on drugs and fine chemicals. It tells in simple fashion the story of the joint contributions made to a bottle of medicine by the biological sciences, chemistry, physics, chemical engineering, etc., linked together, as it were, by pharmacology. With suitable modifications to include perfumery and aesthetics, and to emphasise the importance of dermatology, this diagrammatic representation of the life history of a medicine could easily be adapted to describe the life history of a toilet pre- paration or a cosmetic:--Editor. 175