880 JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS New York Chapter Meetings 1968 Date Location Sept. 4th Robin Hood Inn* Clifton, N. J. Oct. 9th Robin Hood Inn* Clifton, N. J. Nov. 6th Robin Hood Inn* Clifton, N. J. * Tentatively scheduled. Topic Speaker Enzyme System Irving Inner field Method for Iden- tifying Contact Phototoxic Sen- sitivity NDA Albert Kligman Robert Turner

J. Soc. Cosmetic Chemists, 19, 381-393 (May 27, 1968) Comparison of Local Vs. National Consumer Panels in a Paired Preference Test. II. Evaluation of Responses JEAN F. CAUL, Ph.D.* and SHIRLEY A. RAYMOND, B.S. ** Presented on May 17, 1967, at the 27th Annual Meeting of the Institute of Food Technologists, Minneapolis, Minn. $ynopsis--A local panel of 89 fa•nilies known to discriminate, i.e., accurately distinguish product properties, was compared to a national sample of 249 families with respect to their evaluation of two toothpastes. Previously reported results had shown virtually complete parallels between the two panels for over-all preference, hedonic scoring, and correlation of flavor preference with over-all preference. Results reported in this paper showed that the same information about the flavor properties of the test toothpastes was obtained from both panels. Further, it was found that the over-all preference trend for one toothpaste had been based on dislike of the other, whereas the losing product was liked by the minority who pre- ferred it. INTRODUCTION The testing of newly developed products through consumer panels is a tool used both by marketing and research groups. In using con- sumer product testing, both groups have the same ultimate goal: to have a winning product. But their immediate goals are different. Marketing people consider the consumer panelists as representative of a predefined market. Research people consider the consumers as a means * Dept. of Foods and Nutrition, College of Home Economics, Kansas State University, Manhattan, Kan. 66502. ** Food and Flavor Section, Authur D. Little, Inc., Cambridge, Mass. 02140 381