487 Evolution and Challenges of Sustainability
Wolven and Levenstein also performed challenge tests and concluded that “regardless of
the method employed to demonstrate preservative efficacy, no growth should occur after
seven days.”8 This is an important point because it means that preservative efficacy testing
should show a ≥6-log reduction in 7 days. The follow-up test conducted by Wolven and
Levenstein also revealed that liquid eyeliners were contaminated.
Surveys were performed to determine if eye-area cosmetics were contaminated. In 1975,
Wilson, Julian, and Ahearn found that eye-area cosmetics generally were not contaminated
when sold, but that they became contaminated during use by consumers.9 It was alarming
to find Pseudomonas spp. in eye-area products because these microorganisms may cause
serious eye infections. Ahearn et al. reported that mascaras containing only parabens or
imidazolidinyl urea appeared to be less effective in preventing microbial growth than
mascaras preserved with mercury-containing preservatives.10 These findings helped
provide support for regulatory approval of mercury-containing preservatives such as phenyl
mercuric acetate in eye-area cosmetics in the United States.11
The two decades after the report by Kallings and coworkers were designated as the “Golden
Age of Cosmetic Microbiology” because it was a time in which many microbiologists were
employed to conduct surveys of cosmetic and pharmaceutical products, improve compliance
with current good manufacturing practices (GMPs), perform preservative efficacy tests to
ensure that products were adequately preserved, and conduct studies in support of OTC
drugs. During this time, the United States Pharmacopoeia (USP) published methods for
assessing the adequacy of preservation12 and the CTFA Microbiological Committee (now
the Personal Care Product Council [PCPC] Microbiological Committee) recommended
preservative efficacy testing guidelines with samplings at 1 or 2 days, and at 7, 14, and 28
days.13 USP and PCPC methods of preservative efficacy testing are in use today.
Formulators learned what worked in their formulations by experience, and combinations of
preservatives—typically methylparaben (MP) and propylparaben (PP) with a formaldehyde
donor—were the most popular preservatives used in cosmetics. Preservatives that have been
used frequently in cosmetic and drug formulations from the 1970s to date are presented
in Table I.
When discussing preservatives, it often is helpful to consider their functionality in terms of
preservative class (e.g., organic acids and their salts, paraben esters, quaternary ammonium
compounds [QACs], formaldehyde donors, alcohols, organic mercurials, and miscellaneous),
because this is a way of relating chemical structure with the antimicrobial spectrum,
advantages, and disadvantages of the different types of preservatives.14 Classes of many
preservatives along with their advantages and disadvantages are presented in Table II.
Products marketed in the 1970s and after generally have been well-preserved. Creams,
lotions, and shampoos made by several major cosmetic companies were purchased, and
preservative efficacy tests were performed on them. The products tested were adequately
preserved because the preservative systems in these products killed the test bacteria quickly
(e.g., preservative systems killed 106–107 cfu/mL of some test bacteria within a couple of days
and all bacteria along with 105–106 cfu/mL yeasts and molds were killed within a week).15
These products met the preservative requirements set by Wolven and Levenstein8 because
they showed no growth of the test organisms after seven days. Frequently, P. aeruginosa was
not recovered at any time point during preservative efficacy testing—not even initially
at the time 0 sampling (i.e., within 5 minutes after inoculation). It was later learned that
MP and chelating agents including acrylic acid homopolymer/copolymers or EDTA, which
488 JOURNAL OF COSMETIC SCIENCE
were present in many of the products tested, had synergistic antimicrobial activity against
fluorescent pseudomonads such as P. aeruginosa and P. putida.16
In the 1970s, the preservative systems in adequately preserved products killed the test
organisms quickly so preservative efficacy tests could be completed and results reported
in two weeks. Rapid killing of bacteria prevented their adaptation, so the bacteria did
not “reappear” at later time points. Thus, there was no need to continue trying to recover
the test organisms at 2 and 4 weeks once it was determined that the test microorganisms
had been killed on or before 7 days. Elimination of this useless (non-value-added) testing
after 7 days enabled one person to perform full preservative efficacy tests on more than 10
products each week.17 Further, there were virtually no delays in product development due
to microbiology testing because formulators got results of preservative efficacy tests within
two weeks. This was a competitive advantage because formulators could get preservative
efficacy test results on their formulas in two weeks and not have to wait up to two months
for test results when the microbiology lab used CTFA/PCPC and USP test methods.12,13
In 1976, Fairchild II (at the National Institute for Occupational Safety and Health) issued
a report that called for “no detectable exposure levels for proven carcinogenic substances.”18
This was used by the Occupational Health and Safety Administration to update the
allowable personal exposure limits (PELs) that were published a few years later.19 The
PELs raised concerns for safety during production for workers handling formaldehyde and
for consumers using products containing formaldehyde and formaldehyde donors. The
cosmetic industry responded by beginning to remove formaldehyde from many products
in the 1980s. The replacement of formaldehyde releasing ingredients including DMDM
hydantoin, quaternium-15, imidazolidinyl urea, and diazolidinyl urea with preservatives
that did not release formaldehyde, and multifunctional ingredients also began in the 1980s
and has continued for several decades.
Table I
Preservatives Frequently Used in Cosmetic and Drug Formulations, 1970s–2024
2-Bromo-2-nitropropane-1,3-diol Hexamidine isethionate
5-Bromo-5-nitro-1,3-dioxane Imadazolidinyl urea
Benzalkonium chloride Iodopropynyl butylcarbamate
Benzethonium chloride Isobutylparaben
Benzoic acid Isopropylparaben
Benzyl alcohol Methenamine
Boric acid and sodium borate Methyldibromoglutaronitrile
Butylparaben Methyparaben
Captan p-Chloro-m-cresol
Chlorhexidine acetate Phenoxyethanol
Chlorhexidine digluconate Phenethyl alcohol
Chlorhexidine dihydrochloride Phenyl mercuric acetate
Chloracetamide Polymethoxy bicyclic oxazolidine
Chloroxylenol Propylparaben
Chlorphenesin Quaternium-15
Dehydroacetic acid Salicylic acid
Dichlorobenzyl alcohol Sodium benzoate
Dimethoxane Sodium dehydroacetate
Diazolidinyl urea Sodium metabisulfite
DMDM hydantoin Sodium salicylate
Ethylparaben Sodium hydroxymethylglycinate
Formalin (aqueous solution of formaldehyde) Sodium sulfite
Glutaraldehyde Sorbic acid
*Table adapted from Orth.14
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Volume 75 No 5 - Sustainability Special Issue - Open Access resources

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487 Evolution and Challenges of Sustainability
Wolven and Levenstein also performed challenge tests and concluded that “regardless of
the method employed to demonstrate preservative efficacy, no growth should occur after
seven days.”8 This is an important point because it means that preservative efficacy testing
should show a ≥6-log reduction in 7 days. The follow-up test conducted by Wolven and
Levenstein also revealed that liquid eyeliners were contaminated.
Surveys were performed to determine if eye-area cosmetics were contaminated. In 1975,
Wilson, Julian, and Ahearn found that eye-area cosmetics generally were not contaminated
when sold, but that they became contaminated during use by consumers.9 It was alarming
to find Pseudomonas spp. in eye-area products because these microorganisms may cause
serious eye infections. Ahearn et al. reported that mascaras containing only parabens or
imidazolidinyl urea appeared to be less effective in preventing microbial growth than
mascaras preserved with mercury-containing preservatives.10 These findings helped
provide support for regulatory approval of mercury-containing preservatives such as phenyl
mercuric acetate in eye-area cosmetics in the United States.11
The two decades after the report by Kallings and coworkers were designated as the “Golden
Age of Cosmetic Microbiology” because it was a time in which many microbiologists were
employed to conduct surveys of cosmetic and pharmaceutical products, improve compliance
with current good manufacturing practices (GMPs), perform preservative efficacy tests to
ensure that products were adequately preserved, and conduct studies in support of OTC
drugs. During this time, the United States Pharmacopoeia (USP) published methods for
assessing the adequacy of preservation12 and the CTFA Microbiological Committee (now
the Personal Care Product Council [PCPC] Microbiological Committee) recommended
preservative efficacy testing guidelines with samplings at 1 or 2 days, and at 7, 14, and 28
days.13 USP and PCPC methods of preservative efficacy testing are in use today.
Formulators learned what worked in their formulations by experience, and combinations of
preservatives—typically methylparaben (MP) and propylparaben (PP) with a formaldehyde
donor—were the most popular preservatives used in cosmetics. Preservatives that have been
used frequently in cosmetic and drug formulations from the 1970s to date are presented
in Table I.
When discussing preservatives, it often is helpful to consider their functionality in terms of
preservative class (e.g., organic acids and their salts, paraben esters, quaternary ammonium
compounds [QACs], formaldehyde donors, alcohols, organic mercurials, and miscellaneous),
because this is a way of relating chemical structure with the antimicrobial spectrum,
advantages, and disadvantages of the different types of preservatives.14 Classes of many
preservatives along with their advantages and disadvantages are presented in Table II.
Products marketed in the 1970s and after generally have been well-preserved. Creams,
lotions, and shampoos made by several major cosmetic companies were purchased, and
preservative efficacy tests were performed on them. The products tested were adequately
preserved because the preservative systems in these products killed the test bacteria quickly
(e.g., preservative systems killed 106–107 cfu/mL of some test bacteria within a couple of days
and all bacteria along with 105–106 cfu/mL yeasts and molds were killed within a week).15
These products met the preservative requirements set by Wolven and Levenstein8 because
they showed no growth of the test organisms after seven days. Frequently, P. aeruginosa was
not recovered at any time point during preservative efficacy testing—not even initially
at the time 0 sampling (i.e., within 5 minutes after inoculation). It was later learned that
MP and chelating agents including acrylic acid homopolymer/copolymers or EDTA, which
488 JOURNAL OF COSMETIC SCIENCE
were present in many of the products tested, had synergistic antimicrobial activity against
fluorescent pseudomonads such as P. aeruginosa and P. putida.16
In the 1970s, the preservative systems in adequately preserved products killed the test
organisms quickly so preservative efficacy tests could be completed and results reported
in two weeks. Rapid killing of bacteria prevented their adaptation, so the bacteria did
not “reappear” at later time points. Thus, there was no need to continue trying to recover
the test organisms at 2 and 4 weeks once it was determined that the test microorganisms
had been killed on or before 7 days. Elimination of this useless (non-value-added) testing
after 7 days enabled one person to perform full preservative efficacy tests on more than 10
products each week.17 Further, there were virtually no delays in product development due
to microbiology testing because formulators got results of preservative efficacy tests within
two weeks. This was a competitive advantage because formulators could get preservative
efficacy test results on their formulas in two weeks and not have to wait up to two months
for test results when the microbiology lab used CTFA/PCPC and USP test methods.12,13
In 1976, Fairchild II (at the National Institute for Occupational Safety and Health) issued
a report that called for “no detectable exposure levels for proven carcinogenic substances.”18
This was used by the Occupational Health and Safety Administration to update the
allowable personal exposure limits (PELs) that were published a few years later.19 The
PELs raised concerns for safety during production for workers handling formaldehyde and
for consumers using products containing formaldehyde and formaldehyde donors. The
cosmetic industry responded by beginning to remove formaldehyde from many products
in the 1980s. The replacement of formaldehyde releasing ingredients including DMDM
hydantoin, quaternium-15, imidazolidinyl urea, and diazolidinyl urea with preservatives
that did not release formaldehyde, and multifunctional ingredients also began in the 1980s
and has continued for several decades.
Table I
Preservatives Frequently Used in Cosmetic and Drug Formulations, 1970s–2024
2-Bromo-2-nitropropane-1,3-diol Hexamidine isethionate
5-Bromo-5-nitro-1,3-dioxane Imadazolidinyl urea
Benzalkonium chloride Iodopropynyl butylcarbamate
Benzethonium chloride Isobutylparaben
Benzoic acid Isopropylparaben
Benzyl alcohol Methenamine
Boric acid and sodium borate Methyldibromoglutaronitrile
Butylparaben Methyparaben
Captan p-Chloro-m-cresol
Chlorhexidine acetate Phenoxyethanol
Chlorhexidine digluconate Phenethyl alcohol
Chlorhexidine dihydrochloride Phenyl mercuric acetate
Chloracetamide Polymethoxy bicyclic oxazolidine
Chloroxylenol Propylparaben
Chlorphenesin Quaternium-15
Dehydroacetic acid Salicylic acid
Dichlorobenzyl alcohol Sodium benzoate
Dimethoxane Sodium dehydroacetate
Diazolidinyl urea Sodium metabisulfite
DMDM hydantoin Sodium salicylate
Ethylparaben Sodium hydroxymethylglycinate
Formalin (aqueous solution of formaldehyde) Sodium sulfite
Glutaraldehyde Sorbic acid
*Table adapted from Orth.14

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